LinkedIn has given businesses and consultants unprecedented opportunities. Never before has there been such a strong platform allowing businesses and consultants to identify, engage

and connect with their ideal audience.

We are in the world of "Digital First" and LinkedIn is leading the way.

Before LinkedIn, businesses and professionals needed big budgets, strong contacts and a dedicated marketing team to get results, but now all you need is one platform - LinkedIn.

"I know I need to use LinkedIn, but I don't know how!"

By the end of this book, you will understand the strategies needed to generate leads and grow your business via LinkedIn. You will be armed with practical steps that can be easily implemented for immediate results. Your outcomes will be stronger and you will be leading the competition in this new playing field...

Autorentext

Obsessed with connection, Jane helps experts to have greater IMPACT through their Personal Branding, LinkedIn, Presentations & Interview Skills. Her clients feel more confident, persuasive & have stronger presence without feeling like they're blowing their own trumpet. They attract the right clients, become more persuasive & earn more. HOW SHE HELPS Keynote Speaker Business to Business Marketing & Lead Generation using LinkedIn for Thought Leaders, Experts, Sales Teams & Consultants. Blog and Newsletter Writing Mentoring Medical Interview Coaching for Doctors Presentation Skills Coaching and Training Jane has worked with over 12,000 people globally on their positioning. She has been featured in The Age, Sydney Morning Herald, BBC Online, Today Tonight, Mornings on Channel 9, Management Today & Marie Claire. She holds one of the top 1% viewed LinkedIn profiles globally, is the host of the #1 ranked "Jane Anderson Brand You Show" Podcast in iTunes & has been nominated for Telstra Business Women's awards in 2014. Jane is author of the books "IMPACT: How To Build Your Personal Brand for The Connection Economy" & "CONNECT: Leverage Your LinkedIn Profile for Networking, Lead Generation and Business Growth." JANE"S CLIENTS INCLUDE: Virgin Australia, Rio Tinto, Ikea, Australian Medical Association, AIA Insurance, TUH, Super Retail Group, Dominos, Conoco Phillips, Sunsuper, XStrata, QGC, Origin Energy, IP Australia, Griffith Uni, Dept of Defence, QLD Transport, Stanwell, Gold Coast City Council. She speaks at over 30 conferences each year on Personal Branding, LinkedIn and Influence.

Inhalt

Chapter 1: Why is LinkedIn So Important For You? Chapter 2: Where Are You Now? Chapter 3: How to Leverage Your Profile Chapter 4: Search Engine Optimisation (SEO) Chapter 5: Personal Branding Chapter 6: Connection Chapter 7: Organisational LinkedIn Strategy Chapter 8: Metrics vs Results Chapter 9: LinkedIn Groups Chapter 10: Company Pages Chapter 11: FAQs and Resources