What Works

Gender equality is a moral and a business imperative. But unconscious bias holds us back and de-biasing minds has proven to be difficult and expensive. Behavioral design offers a new solution. Iris Bohnet shows that by de-biasing organizations instead of individuals, we can make smart changes that have big impacts-often at low cost and high speed.

Zusammenfassung
Shortlisted for the Financial Times and McKinsey Business Book of the Year AwardA Financial Times Best Business Book of the YearA Times Higher Education Book of the WeekBest Business Book of the Year, 800-CEO-READGender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people's minds has proven to be difficult and expensive. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts. Presenting research-based solutions, Iris Bohnet hands us the tools we need to move the needle in classrooms and boardrooms, in hiring and promotion, benefiting businesses, governments, and the lives of millions.&quote;Bohnet assembles an impressive assortment of studies that demonstrate how organizations can achieve gender equity in practice...What Works is stuffed with good ideas, many equally simple to implement.&quote;-Carol Tavris, Wall Street Journal&quote;A practical guide for any employer seeking to offset the unconscious bias holding back women in organizations, from orchestras to internet companies.&quote;-Andrew Hill, Financial Times