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Type Rules!, Fourth Edition is an up-to-date,
thorough introduction to the principles and practices of
typography. From the fundamentals to cutting-edge applications,
this edition has everything today's serious designer needs to use
type effectively. Dozens of exercises reinforce authoritative
coverage on such topics as how to select the appropriate type for
the job, how to set type like a pro, and how to design a typeface,
as well as how to fully harness the power of major design packages
including the Adobe Creative Suite.Includes video clips showing
examples of projects discussed in Chapter 11- Type on the Web and
Chapter 12- Type in Motion
Autorentext
Ilene Strizver is the founder of The Type Studio in Westport, Connecticut. She writes and teaches extensively on typography. During her career, she has been creative and produc- tion director of U&lc magazine, as well as director of typeface development at International Typeface Corporation (ITC) in New York City, where she developed more than 300 text and display typefaces with respected type designers such as Sumner Stone, Erik Spiekermann, Jill Bell, Jim Parkinson, and the late Phill Grimshaw. In addition to penning the popular TypeTalk column for creativepro.com, Ilene is a featured contributor to the Fontology series for fonts.com.
Klappentext
A comprehensive introduction to typography, from principle to practice Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this Fourth Edition has everything today's serious designer needs in order to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the typographic features and power of InDesign – with new coverage of the latest version. Bonus videos tied to the book offer examples of digital typography and type in motion. "I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules! is one of the best. It's a book that will prove its value time and again." —Allan Haley, Director of Words and Letters, Monotype Imaging "Type Rules! is a must-have book for students and professionals alike. I highly recommend it." —Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts This new Fourth Edition includes:
Zusammenfassung
Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, and how to design a typeface, as well as how to fully harness the power of major design packages including the Adobe Creative Suite.Includes video clips showing examples of projects discussed in Chapter 11- Type on the Web and Chapter 12- Type in Motion
Inhalt
Acknowledgments x
Preface xi
Introduction 1
Chapter One A Brief History of Type 3
Sounds to Symbols 3
Gutenberg and Movable Type 6
The Industrial Revolution and the Mechanization of Type 8
Photocomposition 8
Herb Lubalin and Expressive Typography 11
Into the Digital Age 12
Notable Type Designers 14
Exercises: 22
Design Guidelines, Nancy Sharon Collins 22
Typographic Timeline, Ilene Strizver 24
Historical Design, Ilene Strizver 25
Chapter Two From Metal to Mac: Understanding Font Technology 27
What Is a Font? 27
Font Formats 27
Type 1 (PostScript) Fonts 28
TrueType Fonts 29
OpenType Fonts 29
Techtip: OpenType Features 32
Hinting 33
Font Management Utilities 33
Techtip: OpenType Font Identifiers 33
Typetip: Long S 34
Typetip: Font vs. Typeface 34
Exercise: 35
Exploring Your OpenType Fonts, Ilene Strizver 35
Chapter Three What Makes a Typeface Look the Way It Does? 37
Parts of a Character 38
Type Categories 40
Serif 40
Sans Serif 42
Scripts 43
Handwriting 44
Blackletter 45
Titling Fonts 45
Opticals and Size-Sensitive Fonts 46
Typetip: One- and Two-Storey Lowercase As and Gs 47
Decorative and Display 48
Typetip: Character vs. Glyph 49
Exercises:
Think Like a Type Designer, Ilene Strizver 50
Letter Parts Assignment, Catherine Begle 51
Personal Type Specimen Catalog, Ilene Strizver 54
Type Specimen Book and Typeface Analysis, Audrey G. Bennett 55
Typeface Comparison Book, Joey Hannaford 57
Block Type Project, Erich Doubek 62
Chapter Four Selecting the Right Type for the Job 65
Factors to Consider 65
Design Goals 65
Identify Your Audience 67
Type Size 68
Type Color 68
Legibility and Readability 68
Paper and Surface Considerations 70
Printing Method 70
Low-Resolution Environments 70
What Makes a Good Typeface? 71
Consistent Design Characteristics 71
Legibility 71
Spacing 71
Kerning 72
Even Color and Texture 72
Text vs. Display 73
Type Super Families and Systems 74
Script, Calligraphic, and Handwriting Fonts 77
When the Best Font for the Job Isn't a Font 78
Typographic Illustration 85
Mixing It Up 89
Text with Display 90
Serif with Sans 90
Weight Contrast (Light with Heavy) 91
Width Contrast (Wide with Narrow) 92
Script and Decorative Designs 92
Type Super Families and Systems 96
Dos and Don'ts 97
Typetip: Type Specimen Materials 98
Typetip: What's New on the Font Scene 98
Typetip: A Bodoni by Any Other Name? 99
Exercises:
Why Are All the Scary Typefaces Pointy? Christopher Andreola 100
A Garamond Is a Garamond Is a Garamond . . . or Is It? Ilene Strizver 101
Six-Word Memoirs Poster, Elizabeth Resnick 104
Real Signage Critique, Amelia Hugill-Fontanel 107
Chapter Five Formatting Your Type 109
Type Size 109
Line Length 110
Line Spacing (Leading) 110
Techtip: Auto Leading 113
Alignment 114
Typetip: Fine-Tuning Justified Type 116
Indents and Other Paragraph Separators 125
First Line Indent 125 ...