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Doing Business in Europe

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Electronic Inspection Copy available for instructors hereThis new edition of Doing Business in Europe covers all of the key topics... Weiterlesen
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Beschreibung

Electronic Inspection Copy available for instructors hereThis new edition of Doing Business in Europe covers all of the key topics covered on European Business courses at both undergraduate and postgraduate level, making it a must-have for students and practitioners alike. Written in a clear and accessible way, this new textbook has been fully revised and updated to take into account recent developments in Europe, changing European Union policies and the resulting business implications. This new edition draws a stronger link between the European business environment and the real business implications facing companies operating in Europe. This easy-to-follow text addresses the challenges and opportunities facing those doing business in Europe, while setting these in a global context. New to this edition:- Expanded coverage of lobbying, SMEs and globalization- New real-life case studies using a wide range of examples from across Europe- Extensive pedagogical features including a glossary, revised discussion questions and more mini case studiesAn accompanying comprehensive companion website www.sagepub.co.uk/suder2e provides you with full-text journal articles, an Instructor's Manual, PowerPoint slides and a country-by-country study. The website also provides additional case studies, video material, and a multiple choice testbank for lecturers.

Autorentext

Professor Gabriele Suder is a business advisor, a Professor and distinguished, awardwinning, highly prolific author with more than 50 peer-reviewed scholarly journal articles and 12 international business and strategy books. In addition to this book, they include International Business, Doing Business in Europe (Sage Publications, three editions), The Routledge Companion to European Business and a book series on the impact of terrorism on internationalization (Edward Elgar Publications). In addition to her own publications, she has co-authored and co-edited several books, always across countries and time-zones: Effective international collaborations, in all sorts of ways, are Gabriele's passion.

She is a reviewer for leading international business and strategy journals, and has published in many of them including, among others:Journal of World Business, International Business Review, European Journal of International Management, Australian Journal of International Affairs, International Journal of Human Resource Management, Journal of Knowledge Management Practice, PS: Political Science & Politics. She also has more than 70 corporate and sector case studies in training and practitioner journals. Gabriele is an editorial board member at the Journal of International Business Policy and International Business Review.

Gabriele is currently holding professorial and adjunct roles at the University of Melbourne, the Faculty of Business and Economics and Melbourne Business School, and at Royal Melbourne Institute of Technology (RMIT). She is active member of the Centre for Asian Business and Economics (CABE), and on the Board of the EU Centre on Shared Complex Challenges. Gabriele has also served as external research fellow and expert in different capacities at the most prestigious governmental and multilateral institutions including JETRO (Japan), the EU, UNCTAD, OECD and as World Investment Report Expert. She regularly advises on free trade agreements (market access and expansion for multinational companies) at governments across Asia. She is Past President of the Women of AIB (Academy of International Business) association and is currently Vice President of the Australia New Zealand International Business Academy (ANZIBA). In Asia, she has worked in academic and advisory capacities across more than 12 countries, with major projects based in China, Japan and India. In her practitioner capacity, at Gartner, Inc, Gabriele helps foreign-owned multinational companies strengthen and leverage their capabilities to overcome mission-critical challenges and hence to drive influential subsidiaries for the good of the corporation and of society. She also publishes for Gartner.



Klappentext

Electronic Inspection Copy available for instructors here This new edition of Doing Business in Europe covers all of the key topics covered on European Business courses at both undergraduate and postgraduate level, making it a must-have for students and practitioners alike.

Written in a clear and accessible way, this new textbook has been fully revised and updated to take into account recent developments in Europe, changing European Union policies and the resulting business implications. This new edition draws a stronger link between the European business environment and the real business implications facing companies operating in Europe. This easy-to-follow text addresses the challenges and opportunities facing those doing business in Europe, while setting these in a global context.

New to this edition:

- Expanded coverage of lobbying, SMEs and globalization

- New real-life case studies using a wide range of examples from across Europe

- Extensive pedagogical features including a glossary, revised discussion questions and more mini case studies

An accompanying comprehensive companion website www.sagepub.co.uk/suder2e provides you with full-text journal articles, an Instructor's Manual, PowerPoint slides and a country-by-country study. The website also provides additional case studies, video material, and a multiple choice testbank for lecturers.



Inhalt

Introduction: The New European Business Environment
PART ONE: THE EUROPEAN BUSINESS GAME: THE IMPACT OF SIX DECADES
Landmarks of European Integration, or How History and Politics Shape the Business Environment
Enlargement and the Theories of Integration
Institutional Players: How the Rules and Agendas of the European Business Environment are Set
PART TWO: BUSINESS EUROPEANIZATION
The Europeanization of a Business Environment
The Europeanization of Business Management
PART THREE: BUSINESS ACTIVITY FUNCTIONS IN THE EUROPEAN ENVIRONMENT
European Economics, Finance and Funding
Marketing in Europe
Lobbying the Playing Field
Competing Internationally
PART FOUR: CORPORATE CASE STUDIES
Airbus: A Catalyst of European Integration
Investment Consulting in Eastern Europe with Excedea
The Expansion into Europe of Multi-Latinas: A New Breed of Competitors
The European Market for Schunk: An Audit of Europeanization
European Chief Executives in the Merger Maze: Coping with Multiple Realities
The Europeanization of Marimekko: International Growth and Single Market Effects
Managing Change at Unilever
Altran: Launching a Corporate Representation Office in Brussels
Haier: A Global Chinese Corporation Feels at Home in Germany

Produktinformationen

Titel: Doing Business in Europe
Autor:
EAN: 9781446268988
ISBN: 978-1-4462-6898-8
Digitaler Kopierschutz: Adobe-DRM
Format: E-Book (pdf)
Herausgeber: Sage Publications
Genre: Handels-, Wirtschaftsrecht
Anzahl Seiten: 472
Veröffentlichung: 16.12.2011
Jahr: 2011
Untertitel: Englisch