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The Architect's Essentials of Professional Practice Series provides substantive information on the business of architecture and its affiliated professions to maintain and improve the quality of the professional and business environment.
Architects and designers are usually required to prepare and submit proposals in order to secure new business and the success of these proposals has a direct impact on the success or failure of any given firm.
Find the concise, practical business information you need right now in the Architect's Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today's design and construction professions. Each portable, affordable, user-friendly volume gives you:
Architect's Essentials of Winning Proposals presents a complete, organized approach to writing, designing, and presenting proposals that grab clients' attention, stand out from the crowd, and win contracts! Effectively evaluate opportunities and put your efforts into the work you're most likely to win. You'll learn how to design a proposal-writing process and create a proposal team that analyzes client needs and focuses each proposal on demonstrating how your firm will meet those needs. You'll discover winning ways to personalize proposals, increase success rates, and make the entire proposal process more cost-effective.
Written by a leading expert in the field, Architect's Essentials of Winning Proposals is an indispensable resource for architects, landscape architects, interior designers, engineers, and others whose business depends on creating effective, affordable, winning proposals.
Architects and designers are usually required to prepare and submit proposals in order to secure new business and the success of these proposals has a direct impact on the success or failure of any given firm.
PART I: PROPOSAL PLANNING.
What's So Special About Writing a Proposal?
Setting the Stage for Winning Proposals: Marketing.
Setting the Stage for Winning Proposals: How Much Should You Spend?
Setting the Stage for Winning Proposals: Types of Proposals.
To Bid or Not to Bid? The Go/No-Go Decision.
Your Proposal Strategy.
Your Proposal Plan, Your Team, and the Process.
PART II: PROPOSAL ELEMENTS.
Up Front: Cover Letter, Table of Contents, Executive Summary.
Résumés.
Scope of Services and Approach.
Schedule, Budget, and Fee.
Related Experience.
Additonal Materials: SF 254/255 Forms, Appendix; and Management Proposal.
PART III: PROPOSAL DEVELOPMENT.
Giving Your Proposal Finesse: Writing and Graphics.
The Red Team Review.
It's Ready, Now What?
PART IV: PROPOSAL PRESENTATION.
Your Presentation Team.
Your Presentation Contents.
Visuals.
Preparing and Rehearsing.
Afterwards.
Index.
Titel: | Architect's Essentials of Winning Proposals |
Autor: | |
EAN: | 9780471450443 |
ISBN: | 978-0-471-45044-3 |
Digitaler Kopierschutz: | Adobe-DRM |
Format: | E-Book (pdf) |
Herausgeber: | Wiley |
Genre: | Architektur |
Anzahl Seiten: | 224 |
Veröffentlichung: | 21.10.2003 |
Jahr: | 2003 |
Untertitel: | Englisch |
Dateigrösse: | 0.9 MB |
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