Willkommen, schön sind Sie da!
Logo Ex Libris

Transnational Business Cultures

  • E-Book (pdf)
  • 224 Seiten
(0) Erste Bewertung abgeben
Bewertungen
(0)
(0)
(0)
(0)
(0)
Alle Bewertungen ansehen
This volume explores how the idea of 'culture' is used and exploited by transnational managers to further their own ambitions and... Weiterlesen
E-Books ganz einfach mit der kostenlosen Ex Libris-Reader-App lesen. Hier erhalten Sie Ihren Download-Link.
CHF 50.90
Download steht sofort bereit
Informationen zu E-Books
E-Books eignen sich auch für mobile Geräte (sehen Sie dazu die Anleitungen).
E-Books von Ex Libris sind mit Adobe DRM kopiergeschützt: Erfahren Sie mehr.
Weitere Informationen finden Sie hier.
Bestellung & Lieferung in eine Filiale möglich

Beschreibung

This volume explores how the idea of 'culture' is used and exploited by transnational managers to further their own ambitions and their companies' strategies for expansion. It thus provides a more complex picture of culture than has previously been presented in business studies, in that it deals with the strategic value of culture within organizations rather than viewing it as a neutral concept and, through using qualitative methodologies, gives us a full picture of the lived experience of culture in a multinational corporation. It also considers the impact of global corporate activity on both national and organizational cultures, as well as looking specifically at the ways in which communications technology is used as a site of conflict and negotiation in business. This book will be an invaluable resource for both researchers and professionals, yielding important new insights into the roles of local and global cultures in the operation of transnational corporations.



Autorentext

Dr Fiona Moore is Senior Lecturer at the Kingston University Business School at Kingston University, UK.

Produktinformationen

Titel: Transnational Business Cultures
Untertitel: Life and Work in a Multinational Corporation
Autor:
EAN: 9781317007036
ISBN: 978-1-317-00703-6
Digitaler Kopierschutz: Adobe-DRM
Format: E-Book (pdf)
Herausgeber: Taylor & Francis
Genre: Wirtschaft
Anzahl Seiten: 224
Veröffentlichung: 11.02.2016
Jahr: 2016
Untertitel: Englisch