Willkommen, schön sind Sie da!
Logo Ex Libris

Film Marketing

  • E-Book (epub)
  • 200 Seiten
(0) Erste Bewertung abgeben
Bewertungen
(0)
(0)
(0)
(0)
(0)
Alle Bewertungen ansehen
The role of the film marketer is both vital and challenging. Promotion is one of the industry's biggest costs, with the campaign ... Weiterlesen
E-Books ganz einfach mit der kostenlosen Ex Libris-Reader-App lesen. Hier erhalten Sie Ihren Download-Link.
CHF 48.90
Download steht sofort bereit
Informationen zu E-Books
E-Books eignen sich auch für mobile Geräte (sehen Sie dazu die Anleitungen).
E-Books von Ex Libris sind mit Adobe DRM kopiergeschützt: Erfahren Sie mehr.
Weitere Informationen finden Sie hier.
Bestellung & Lieferung in eine Filiale möglich

Beschreibung

The role of the film marketer is both vital and challenging. Promotion is one of the industry's biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry.

This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like in the first edition, Kerrigan takes a socio-cultural, as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. This book addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes:

  • Additional pedagogy and visual examples to reinforce key points
  • A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world
  • New and expanded sections on social media, digital promotion, transmedia and crowdfunding

This is the original film marketing text which no engaged film or marketing student should be without.



Autorentext

Finola Kerrigan is Reader in Marketing and Consumption at Birmingham Business School, University of Birmingham.



Inhalt

Chapter 1- Introduction

Chapter 2- The Origins and Development of the Film Industry

Chapter 3- Market Research in the Film Industry

Chapter 4- The Film Marketing Mix

Chapter 5- Bringing the consumer in

Chapter 6- Traditional Film Marketing Materials

Chapter 7- Consumer Selection of Films

Chapter 8- Critical reception

Chapter 9- Distribution

Chapter 10- Marketing through film

Chapter 11- Conclusions

References

Produktinformationen

Titel: Film Marketing
Autor:
EAN: 9781317747048
ISBN: 978-1-317-74704-8
Digitaler Kopierschutz: Adobe-DRM
Format: E-Book (epub)
Herausgeber: Taylor & Francis
Genre: Wirtschaft
Anzahl Seiten: 200
Veröffentlichung: 20.07.2017
Jahr: 2017
Untertitel: Englisch