Semiotic Analysis of a Dove Advertisement

Erica Mateus

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Essay from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 70,00, , ...

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Essay from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 70,00, , course: Media Theory, language: English, abstract: Advertisements are everywhere and in every form. Each company, brand, shop, etc. has at least one advert to launch its new products or services. These adverts consist of an image, a message, name of the product being sold and a hidden meaning. In media, we use semiotics to analyze an advert, with that method we are able to find the sign, the signifier and the signified items of the advert. In this essay, I will denaturalize the ideological messages in a Dove hair advertisement.