Willkommen, schön sind Sie da!
Logo Ex Libris

Designing Luxury Brands

  • E-Book (pdf)
  • 170 Seiten
(0) Erste Bewertung abgeben
Bewertungen
(0)
(0)
(0)
(0)
(0)
Alle Bewertungen ansehen
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introdu... Weiterlesen
CHF 59.90
Download steht sofort bereit
Informationen zu E-Books
E-Books eignen sich auch für mobile Geräte (sehen Sie dazu die Anleitungen).
E-Books von Ex Libris sind mit Adobe DRM kopiergeschützt: Erfahren Sie mehr.
Weitere Informationen finden Sie hier.
Bestellung & Lieferung in eine Filiale möglich

Beschreibung

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure - groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers' preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.



Autorentext

Prof. Diana Derval is the Chair of the global research firm DervalResearch and owner of the luxury fashion brand Derval Paris. Award-winning inventor, and author, Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to understand and predict human behavior. She has accelerated the development of Fortune 500 firms including BMW and Louis Vuitton. Harvard Business Review contributor regularly featured in the media, Diana Derval teaches Luxury and Innovation from Paris to Shanghai.





Inhalt

Understanding Luxury Shoppers.- Identifying Profitable Markets.- Finding the Right Positioning.- Designing Luxury Brands.- Expanding Luxury Brands Internationally.- Building Iconic Brands.

Produktinformationen

Titel: Designing Luxury Brands
Untertitel: The Science of Pleasing Customers' Senses
Autor:
EAN: 9783319715575
Format: E-Book (pdf)
Hersteller: Springer International Publishing
Genre: Wirtschaft
Veröffentlichung: 13.04.2018
Digitaler Kopierschutz: Wasserzeichen
Dateigrösse: 6.04 MB
Anzahl Seiten: 170

Weitere Bände aus der Buchreihe "Management for Professionals"