Willkommen, schön sind Sie da!
Logo Ex Libris

Getting Started with Business Analytics

  • E-Book (epub)
  • 190 Seiten
(0) Erste Bewertung abgeben
Bewertungen
(0)
(0)
(0)
(0)
(0)
Alle Bewertungen ansehen
Assuming no prior knowledge or technical skills, Getting Started with Business Analytics: Insightful Decision-Making explores the... Weiterlesen
E-Books ganz einfach mit der kostenlosen Ex Libris-Reader-App lesen. Hier erhalten Sie Ihren Download-Link.
CHF 54.90
Download steht sofort bereit
Informationen zu E-Books
E-Books eignen sich auch für mobile Geräte (sehen Sie dazu die Anleitungen).
E-Books von Ex Libris sind mit Adobe DRM kopiergeschützt: Erfahren Sie mehr.
Weitere Informationen finden Sie hier.

Beschreibung

Assuming no prior knowledge or technical skills, Getting Started with Business Analytics: Insightful Decision-Making explores the contents, capabilities, and applications of business analytics. It bridges the worlds of business and statistics and describes business analytics from a non-commercial standpoint. The authors demystify the main concepts



Autorentext

David R. Hardoon is head of analytics at SAS Singapore, where he is responsible for the positioning of business analytics capabilities and solutions to customers across different business sectors. Dr. Hardoon is also an adjunct faculty member in the School of Information Systems at Singapore Management University and an honorary senior research associate in the Centre for Computational Statistics and Machine Learning at University College London. His research interests include developing and applying computational analytical models for business knowledge discovery and analysis in areas such as taxonomy, neuroscience, aerospace, and finance. He earned a PhD in computer science in the field of machine learning from the University of Southampton.

Galit Shmueli is a SRITNE chaired professor of data analytics and associate professor of statistics and information systems at the Indian School of Business. She is the author of 70 journal articles, references, textbooks, and book chapters in statistics, management, information systems, and marketing. Her research and teaching focus on statistical and data mining methods for contemporary data and applications in information systems and healthcare. She earned a PhD in statistics from the Israel Institute of Technology.



Inhalt

Introduction to Business Analytics: The Paradigm Shift. The Business Analytics Cycle. Data Mining and Data Analytics: Data Mining in a Nutshell. From Data Mining to Data Analytics. Business Analytics: Customer Analytics. Social Analytics. Operational Analytics. Bibliography.

Produktinformationen

Titel: Getting Started with Business Analytics
Untertitel: Insightful Decision-Making
Autor:
EAN: 9781498759670
Digitaler Kopierschutz: Adobe-DRM
Format: E-Book (epub)
Hersteller: Taylor & Francis Ltd.
Genre: Wirtschaft
Anzahl Seiten: 190
Veröffentlichung: 26.03.2013
Dateigrösse: 3.3 MB