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Faith in Reading: Religious Publishing and the Birth of Mass Media in America

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Faith in Reading tells the remarkable story of the unlikely origins of our modern media culture. In the early nineteenth century, ... Weiterlesen
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Beschreibung

Faith in Reading tells the remarkable story of the unlikely origins of our modern media culture. In the early nineteenth century, a few visionary entrepreneurs decided the time was right to launch a true mass media in America. Though these entrepreneurs were savvy businessmen, their publishing enterprises were not commercial businesses but nonprofit religious organizations. These organizations believed it was possible - through new technology, national organization, and the grace of God - to place the same printed message into the hands of every man, woman, and child in America. Determined to combat ignorance, apathy, and infidelity with the written word, these organizations ended up giving birth to the American mass media.

Autorentext

David Paul Nord is Professor of Journalism and Adjunct Professor of History at Indiana University. He is also Associate Editor of the Journal of American History. Nord's research interests revolve around the history of journalism, religious publishing, and readership. He is author of Communities of Journalism: A History of American Newspapers and Their Readers (2001).



Klappentext

In the twenty-first century, mass media corporations are often seen as profit-hungry money machines. It was a different world in the early days of mass communication in America. Faith in Reading tells the remarkable story of the noncommercial religious origins of our modern media culture. In the early nineteenth century, a few visionary entrepreneurs decided the time was right to reach everyone in America through the medium of print. Though they were modern businessmen, their publishing enterprises were not commercial businesses but nonprofit societies committed to the publication of traditional religious texts. Drawing on organizational reports and archival sources, David Paul Nord shows how the managers of Bible and religious tract societies made themselves into large-scale manufacturers and distributors of print. These organizations believed it was possible to place the same printed message into the hands of every man, woman, and child in America. Employing modern printing technologies and business methods, they were remarkably successful, churning out millions of Bibles, tracts, religious books, and periodicals. They mounted massive campaigns to make books cheap and plentiful by turning them into modern, mass-produced consumer goods. Nord demonstrates how religious publishers learned to work against the flow of ordinary commerce. They believed that reading was too important to be left to the "market revolution," so they turned the market on its head, seeking to deliver their product to everyone, regardless of ability or even desire to buy. Wedding modern technology and national organization to a traditional faith in reading, these publishing societies imagined and then invented mass media in America.

Produktinformationen

Titel: Faith in Reading: Religious Publishing and the Birth of Mass Media in America
Untertitel: Religious Publishing and the Birth of Mass Media in America
Autor:
EAN: 9780198038610
ISBN: 978-0-19-803861-0
Digitaler Kopierschutz: Adobe-DRM
Format: E-Book (pdf)
Herausgeber: Oxford University Press
Genre: Religion, Theologie
Anzahl Seiten: 222
Veröffentlichung: 19.08.2004
Jahr: 2004
Untertitel: Englisch