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Visual Marketing

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Effective creative strategies and campaigns for business owners or marketersWhether it's on the Web, in a book, or live in-pe... Weiterlesen
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Beschreibung

Effective creative strategies and campaigns for business owners or marketers

Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative 'stunts.' This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually.

Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways.

  • Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations
  • In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics
  • On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps

With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.

Autorentext

DAVID LANGTON is a visual communication designer, blogger, and author on visual design. He has more than 20 years experience providing conceptual direction for Fortune 500 companies and small businesses. He is cofounder of?Langton Cherubino Group, a communications design firm, based in NYC, dedicated to improving the way that businesses and their audiences interact.

ANITA CAMPBELL is CEO and founder of Small Business Trends, smallbiztrends.com, an award-winning website reaching over 300,000 small-business owners each month. She hosts a weekly Internet radio podcast show featuring interviews with small-business owners and entrepreneurs and owns BizSugar, another small-business social media site.



Klappentext

Striking creative strategies andcampaigns forbusiness ownersAND marketers

Whether it's on the Web, in print, or in person, the most effective marketing solutions stop us in our tracks. Arresting visuals can create an instant bond with customers. Visual Marketing identifies 99 eye-catching and thought-provoking marketing ideas.

Through case studies, photos, and illustrations, Visual Marketing displays successful campaigns that won attention for small businesses in unique, compelling, and unexpected ways. Learn how online games, cartoons, mobile apps, infographics, and more can boost yourbusiness. Arm your brand with signs, banners, giveaways, packaging, and experiential marketing that inspires and persuades your buyers. Visual Marketing offers powerful strategies for capturing the attention of even your busiest and most distracted potential customers.

"Visual Marketing will wake up your marketing idea generator like few other books ever havebe prepared to be Wowed!" John Jantsch, author of Duct Tape Marketing and The Referral Engine

"Cutting through the clutter with a compelling visual campaign that reflects a brand's values is imperative in today's business environment. The examples David Langton and Anita Campbell offer in this book are clear evidence of this essential fact." Ken Carbone, Chief Creative Director, Carbone Smolan Agency

For more information, please visit www.visualmarketingbook.com or find us on Facebook at www.facebook.com/visualmarketing



Zusammenfassung
Effective creative strategies and campaigns for business owners or marketers

Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually.

Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways.

  • Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations
  • In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics
  • On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps

With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.



Inhalt

Acknowledgments x

Introduction xvi

Chapter 1

Much More than Just a Website: How Online Games, Cartoons, Apps, Infographics, and More Can Boost Your Business

1. The Color of Money: A Small Bank Makes a Large Impression with a Colorful Campaign 5

2. A Website Showcases a Sense of Touch: Strong Navigation and Ease of Use for an Online Showroom 7

3. Augmenting the Reality of Mobile Advertising: Sharing Brand Information Visually over Mobile Devices Through Apps 9

4. Celebrating Creativity with a Killer Smile: Creating a Viral Marketing Effect with an Online Game 11

5. Putting the Self in Self-Portrait: Finding the Right Photo to Express a Personal Brand 13

6. Luxury Property Shown in Many Different Lights: Focusing on Stunning Imagery to Sell Luxury 15

7. How Many Ways Can You Destroy Your Printer? Going Viral with a YouTube Video Contest That Plays upon Customer Frustrations 17

8. Making a Legal Case for Insider Jokes: Using Cartoons to Market to Your Target Audience 19

9. Changing the Script on Scriptwriting: Organizing a Virtual Community Around an Event to Maximize Participation 21

10. When Is a Cup of Tea More Than Just Another Cup? Stunning Photography on a Website Differentiates a Product 23

11. Just the Facts, Ma'am: Creating an Interactive Online Quiz Attracts a Target Audience with a Deeper Level of Engagement 25

12. Getting a Leg Up on the Competition: Gaining Media Visibility for an Arcane Industry Online, Through Puns and Fun on Your Website 27

13. Building an Appealing Design: Presenting Your Process in Your Website Showcases a Competitive Advantage for an Architectural Firm 29

14. A Visual Marketing Firm Uses Optical Illusions to See Things Differently: Showing Prospects What You Are Capable of in Multimedia 31

15. Breaking Through the Gray Noise: Using a Flash-Based Presentation to Generate Leads While Also Serving as a Leave-Behind Piece 33

16. Delivering a Unique Marketing Campaign: Combining Staged Marketing Events with Video and Social Media 35

17. Finding Your Identity: Standing Out from the Crowd with a Website That Lets Your Personality Show Through 37

18. A Renaissance for Today: Creating a Forward-Looking Logo That Reflects the Past 39

19. Good Service Is Earned: Making a Brand Statement and Creating Viral Content Through Infographics 41

20. Design to Put Your Best Foot Forward: Using Sharp, Detailed Close-Up Photography to Demonstrate Business Capabilities on the Web 43

21. Spicing Up the Ornament Market: Using Bright and Unique Online Ads to Build a Brand 45

22. A Reflection of Style: Incorporating Your Business Style into Your Logo 47

23. The Right Way to Start a Charity Today: Using Facebook and Blogs to Build a Community Around a Good Cause 49

24. Education Can Be Creative: Formatting the Standard 10 Tips Article to Convey Professionalism and Authority 51

25. Dressing Down for Success: Appealing to Consumers with a Personal Video Demystifies a Confusing Subject and Builds Trust 53

26. A Legal Holiday: Using Electronic Greeting Cards to Position a Law Firm as Friendly 55

27. A Picture Speaks a Thousand Words: Creating a Visual Interpretation of What You Do in an Industry Known for Facts and Figures 57

28. Walking the Talk: Making a Website That Reflects the Principles Fundamental to Your Business 59

29. Traversing from Print to Mobile: Creating a Mobile App Version of Print for Customers with a Foot in the Mobile World 61

30. Promoting Logos with a Guess-That-Logo Contest: Tying in a Contest with E-Mail Marketing to Increase Client Engagement 63

31. Marketing to Parents: Tailoring a Website's Look to Reinforce Your Target Niche 65

32. Leading by Example: Using Stock Images in a Downloadable Tips Sheet to Demonstrate That Marketing Can Be Easy and Inexpensive 67

33. Blogger Outreach in the Cloud: Using a Visually Inspired Word Cloud to Start a Conversation with a Blogger 69

34. An Illustrator Draws Up Timely Reminders for Prospects: Using Remarkable E-Mail Marketing to Keep Your Pipeline Full 71

35. Bringing the Topic of Skin Care to a Head: Messaging to Teens with a Clean Peppy Web Design 73

36. It's Not All Business All the Time: Adding a Personalized Blog Header Brings Human Interest to a Business Website 75

Chapter 2

Images Are Everywhere in the Physical World : Signs, Banners, Giveaways, Packaging, and Experiential Marketing That Inspire and Persuade

37. A Packaging Design That Really Helps the Consumer: Avoiding Lingo and Using Customers' Own Words to Stand Out 81

38. A Local Brewery Makes the Case for Better Beer Branding: Using Images from Your Business and Local Area to Brand Your Product 83

39. A New Spin on Making a Hit Re...

Produktinformationen

Titel: Visual Marketing
Untertitel: 99 Proven Ways for Small Businesses to Market with Images and Design
Autor:
EAN: 9781118143698
ISBN: 978-1-118-14369-8
Digitaler Kopierschutz: Adobe-DRM
Format: E-Book (pdf)
Herausgeber: Wiley
Genre: Werbung, Marketing
Anzahl Seiten: 288
Veröffentlichung: 02.09.2011
Jahr: 2011
Untertitel: Englisch
Dateigrösse: 16.8 MB