Reinventing Print

With the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's design studios, there has been a re-evaluation and return to exploring pre-digital typography.
Design studios no longer flaunt their digital hardware, in fact quite the opposite. This attitudinal change toward digital technology has coincided with a growing fascination and re-evaluation of those pre-digital skills and processes that had been considered in recent years to be irrelevant.

Mapping the rise of digital technology and examining the infinite possibilities it offers and the profound cultural and technical influence it has had in all aspects of visual communication. This text also focuses on our current post-digital age, in which the technology itself has become sufficiently common-place for us to fully recognize what it excels at and what it does less well.

Reinventing Print focuses on those skills and processes which have been re-appropriated and irreverently liberated by a new generation of typographers, designers, and artists, raised with digital technology in their pockets and forever at their fingertips. In this post-digital age, traditional typographic craft is new, different and therefore exciting, potent and culturally subversive.

Autorentext

David Jury teaches at Anglia Ruskin University in Cambridge, UK. He is also the author and designer of a number of books including Graphic Design Before Graphic Designers; About Face: Reviving the Rules of Typography; Letterpress: The Allure of the Handmade; and What is Typography? From 1996 to 2006 he was the editor of TypoGraphic, journal of the International Society of Typographic Designers. As a typographer and book designer he has won Awards of Excellence from D&AD, ICOGRADA, ISTD and the New York Type Club.

Inhalt

**Introduction
Preamble
PART 1: Historical Perspective: Print, technology and revolutions

Chapter 1: Technology as a driver of creativity
Avant Garde ideas
Futurism in Italy
Russian Futurism and Constructivism
Chapter 2: Craft and technology
The Deutscher Werkbund
The Bauhaus, craft and technology
A German alternative to the Bauhaus
New Typography
Chapter 3: The business of graphic design
Modernism and America
Mature Modernism and integrity
New Wave, new technology

PART 2: Immaterial Technology in the Physical World
Chapter 4: Networking before the internet
Low tech, low cost, print opportunities
The rise of the western alternative press
Photocopying and zines
The Whole Earth Catalog
Digital technology and the zine
Chapter 5: Inevitability of digital technology
The computer
The Internet
Hypertext
Paper publishing's crisis of confidence
the e-book
Websites
Chapter 6: The persistence of paper
The advantage of permanence
The storage culture
Digitising print archives
Archiving digital material
The resilience of paper
Chapter 7: Democratising graphic design
Letraset
Phototypsetting
Adaptation of letterforms for technologies
Typography and the computer
Touchscreen handwriting recognition systems

PART 3: The Rehabilitation of Print and Printed Media
Chapter 8: Print media adapting to digital tools
Newspapers: managing change
From fanzine to mainstream
The end of print (again)
Chapter 9: Cursing and celebrating digital technology
The encyclopaedia reinvented
The type specimen book
The telephone directory
New symbiotic relationships
Chapter 10: Celebrating the limitations of print
Diverse characteristics of print and its use
The popular printed novel
Books for children
Textbooks for students
Chapter 11: The allure of making things
Skills and craftsmanship
Print as a 'democratic multiple'
The physical dilemma of books
Printed matter as art
Print and craft: new creative possibilities
The book art object
Postscript
The reinvention of print
References
Bibliography
Index