Willkommen, schön sind Sie da!
Logo Ex Libris

Airport Marketing

  • E-Book (pdf)
  • 154 Seiten
(0) Erste Bewertung abgeben
Bewertungen
(0)
(0)
(0)
(0)
(0)
Alle Bewertungen ansehen
Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth... Weiterlesen
E-Books ganz einfach mit der kostenlosen Ex Libris-Reader-App lesen. Hier erhalten Sie Ihren Download-Link.
CHF 45.90
Download steht sofort bereit
Informationen zu E-Books
E-Books eignen sich auch für mobile Geräte (sehen Sie dazu die Anleitungen).
E-Books von Ex Libris sind mit Adobe DRM kopiergeschützt: Erfahren Sie mehr.
Weitere Informationen finden Sie hier.

Beschreibung

Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.



Autorentext

David Jarach is Professor of Service Management and Marketing at Bocconi University, and Professor of Air Transport Marketing at SDA Bocconi Graduate School of Business, both in Milan, Italy, where he also teaches MA and MBA courses on marketing issues. He is also Visiting Professor at Toulouse Business School, Aerospace MBA, France. He has published two books, 15 academic articles (two of which recently appeared on the Journal of Air Transport Management) and he is a regular contributor to the main Italian newspapers on air transport issues. He is advisor to many Italian aviation entities and a member of the Executive Committee of the Air Transport Research Society (ATRS).



Inhalt

Contents: The airport enterprise: role and scope of activity; The air transport value chain; The aviation-related SBU: the airport enterprise's technical core business; New marketing-driven paradigms for the airport enterprise's aviation-related business; The development of the non-aviation related value proposition; Achieving sustainable growth for the 'Commercial Airport' concept: the role of loyalty schemes; How to construct an airport marketing plan; September 11 Attacks; The Airport industry: an international picture; Afterword, Jean Cyrill Spinetta; Bibliography; Index.

Produktinformationen

Titel: Airport Marketing
Untertitel: Strategies to Cope with the New Millennium Environment
Autor:
EAN: 9781351959667
ISBN: 978-1-351-95966-7
Digitaler Kopierschutz: Adobe-DRM
Format: E-Book (pdf)
Herausgeber: Taylor & Francis
Genre: Technik
Anzahl Seiten: 154
Veröffentlichung: 02.03.2017
Jahr: 2017
Untertitel: Englisch