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The Marketing Manifesto

  • E-Book (epub)
  • 208 Seiten
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Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it pr... Weiterlesen
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Beschreibung

Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and underexploited as a force for profit. It is time marketing - and the Marketer - became critical. The Marketing Manifesto tackles and exposes the problems that stand in the way of the marketer realising marketing's prime objective and role - to improve and sustain revenue whilst improving the lives of the customer and consumer. Delivered in a refreshing, engaging and forthright style, by a marketer at the sharp end of successful business practice, The Marketing Manifesto offers unique steps to creating and delivering a successful marketing strategy in any organization and to improve your own a personal impact - on your role, career and organisation. The Marketing Manifesto is a unique, innovative and highly practical title that crystallizes precisely how professional marketers can not only create a goal-oriented personal and company strategy, but an subsequent competitive advantage through applying marketing in a way it could and should be applied and practised.

Autorentext

David James Hood



Klappentext

Marketing is key to the health and wealth of organizations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business, and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and under-exploited as a force for profit. It is time marketing - and the Marketer - became critical.

The Marketing Manifesto tackles and exposes the problems that stand in the way of many marketers that realize marketing's prime objective and role - to improve and sustain revenue whilst improving the lives of the customer. Outlining unique steps to create and deliver a successful marketing strategy in any organization and to improve your own a personal impact as a marketer - The Marketing Manifesto is an innovative and highly practical title that crystallizes how professional marketers can create a goal-oriented personal and company strategy, and achieve the competitive advantage through correct marketing practice.



Inhalt

    • Chapter - 00: Introduction;
    • Chapter - 01: The future of marketing;
    • Chapter - 02: What the hell is a marketer?;
    • Chapter - 03: Marketing Futurecast®;
    • Chapter - 04: Marketing recruitment and resourcing;
    • Chapter - 05: Marketing, finance and accountants unite!;
    • Chapter - 06: Are we really customer or market centric?;
    • Chapter - 07: Marketing misanthropy;
    • Chapter - 08: The problem with marketing... is the repugnant word!;
    • Chapter - 09: The marketing and sales standards;
    • Chapter - 10: Re-humanization: humanity strikes back!;
    • Chapter - 11: Digital fortress: permission-based marketing;
    • Chapter - 12: Preparing, predicting and performing campaigns;
    • Chapter - 13: Integrating marketing into an invigorated corporate governance;
    • Chapter - 14: Corporate mergers, acquisitions and turnarounds (CMAT): where the hell is marketing?;
    • Chapter - 15: Marketing leadership: it is time to step up to the mark

Produktinformationen

Titel: The Marketing Manifesto
Autor:
EAN: 9780749468538
ISBN: 978-0-7494-6853-8
Digitaler Kopierschutz: Adobe-DRM
Format: E-Book (epub)
Herausgeber: Kogan Page
Genre: Wirtschaft
Anzahl Seiten: 208
Veröffentlichung: 03.02.2013
Jahr: 2013
Auflage: 1. Auflage
Untertitel: Englisch
Dateigrösse: 2.2 MB
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