The Marketing Manifesto

Marketing is key to the health and wealth of organizations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business, and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and under-exploited as a force for profit. It is time marketing - and the Marketer - became critical.

The Marketing Manifesto tackles and exposes the problems that stand in the way of many marketers that realize marketing's prime objective and role - to improve and sustain revenue whilst improving the lives of the customer. Outlining unique steps to create and deliver a successful marketing strategy in any organization and to improve your own a personal impact as a marketer - The Marketing Manifesto is an innovative and highly practical title that crystallizes how professional marketers can create a goal-oriented personal and company strategy, and achieve the competitive advantage through correct marketing practice.

Autorentext

David James Hood

Inhalt

• Chapter - 00: Introduction;
• Chapter - 01: The future of marketing;
• Chapter - 02: What the hell is a marketer?;
• Chapter - 03: Marketing Futurecast®;
• Chapter - 04: Marketing recruitment and resourcing;
• Chapter - 05: Marketing, finance and accountants unite!;
• Chapter - 06: Are we really customer or market centric?;
• Chapter - 07: Marketing misanthropy;
• Chapter - 08: The problem with marketing... is the repugnant word!;
• Chapter - 09: The marketing and sales standards;
• Chapter - 10: Re-humanization: humanity strikes back!;
• Chapter - 11: Digital fortress: permission-based marketing;
• Chapter - 12: Preparing, predicting and performing campaigns;
• Chapter - 13: Integrating marketing into an invigorated corporate governance;
• Chapter - 14: Corporate mergers, acquisitions and turnarounds (CMAT): where the hell is marketing?;
• Chapter - 15: Marketing leadership: it is time to step up to the mark