The Strategic Designer

THE DESIGN PROFESSION HAS BEEN ASKING ITSELF SOME IMPORTANT QUESTIONS LATELY. How do designers deal with the increasing complexity of design problems? How do designers become co-creators with clientsand audiences? How do designers prove their value to business?The transition has been happening for a while now: Design is no longer solely concerned with color, type and image. To thrive in the future, designers must sharpen their strategy skills now. The Strategic Designer will help you do just that, with clear instruction and explanatory case studies. You'll learn to: think through problems rationally use a process to determine solutions to problems build strong client relationships elevate your standing with clients increase project success rates boost effi ciency and enhance creativityBy adopting a process that considers collaboration, context and accountability, designers move from ",makers of things", to",design strategists.",

Providing insight on how to be a successful and strategic designer, David Holston answers many of the questions plaguing the profession today, including how to boost efficiency and enhance creativity.

The design profession has been asking itself some important questions lately:

How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business?

Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.'

The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency, and enhance their creativity.

Autorentext

An Adams Media author.