The Failure of Parmalat

Parmalat Finanziaria S.p.A. - literally 'latte di Parma' (milk of Parma) was founded in 1961 as a small milk-packaging company. In the mid-1970s, Parmalat Finanziaria (hereafter Parmalat) started to process fresh milk in order to make it durable for days, even without a refrigerator. Driven by its success in the long-life milk market, Parmalat started to launch a massive acquisition spree to spread the business through Europe, Latin America and Africa. (www.zmag.org) not according to citing guide Later on, the company also began to produce vegetables, baked goods as well as fruit juices and grew to the number three cookie producer in the US. Parmalat became a transnational corporation in the food industry with sales touching seven billion the graph shows more than 7 billion euro in 2002, more than 36,300 employees, and operations in more than 100 countries worldwide.

Klappentext

Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: A = 1, International University in Germany Bruchsal (School of Business Administration), language: English, abstract: Parmalat Finanziaria S.p.A. - literally 'latte di Parma' (milk of Parma) was founded in 1961 as a small milk-packaging company. In the mid-1970s, Parmalat Finanziaria (hereafter Parmalat) started to process fresh milk in order to make it durable for days, even without a refrigerator. Driven by its success in the long-life milk market, Parmalat started to launch a massive acquisition spree to spread the business through Europe, Latin America and Africa. (www.zmag.org) not according to citing guide Later on, the company also began to produce vegetables, baked goods as well as fruit juices and grew to the number three cookie producer in the US. Parmalat became a transnational corporation in the food industry with sales touching seven billion the graph shows more than 7 billion euro in 2002, more than 36,300 employees, and operations in more than 100 countries worldwide.