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Goals and Games

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  • 10 Seiten
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This Element is an excerpt from Changing the Game: How Video Games Are Transforming the Future of Business (ISBN: 9780132357814) ... Weiterlesen
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This Element is an excerpt from Changing the Game: How Video Games Are Transforming the Future of Business (ISBN: 9780132357814) by David Edery and Ethan Mollick. Available in print and digital formats.

Apply the lessons of game design to supercharge employee productivity, performance, creativity, and satisfaction!

We've all experienced moments when we've felt extremely focused and productive, and time flew by. That experience, first named "flow" by Mihaly Csikszentmihalyi, has been linked to increased performance and improved learning and problem solving. Several factors that promote flow also underlie good game design and can be applied to designing employee goals.


David Edery is Worldwide Games Portfolio Manager for Microsoft's Xbox Live Arcade and a research affiliate of the MIT Comparative Media Studies Program. Before joining Microsoft, he was the MIT CMS Program's Associate Director for Special Projects. During that time, Edery cofounded the Convergence Culture Consortium, a research partnership with corporations such as MTV Networks and Turner Broadcasting. He also managed Cyclescore, a research project combining video games and exercise. Edery received his MBA from the MIT Sloan School of Management and his BA from Brandeis University. He has published articles in the Harvard Business Review and several game industry publications and has spoken at many entertainment industry conferences. Ethan Mollick cofounded eMeta, the leading developer of software for selling content online. He has consulted with DARPA, Eli Lilly, General Mills, MIT Media Lab, and Charles River Ventures.


Titel: Goals and Games
Untertitel: Designing Your Employees' Goals Like Game Designers Design Video Games
EAN: 9780137061174
Digitaler Kopierschutz: Adobe-DRM
Format: E-Book (pdf)
Hersteller: Pearson ITP
Genre: Wirtschaft
Anzahl Seiten: 10
Veröffentlichung: 01.02.2010
Dateigrösse: 504.6 MB
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