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Creative thinking made easy
Being creative can be tough - and trying to come up with great
ideas under pressure can leave the great ideas under wraps!
Creative Thinking For Dummies helps you apply creative
thinking techniques to everything you touch, whether it's that
novel you have inside you or the new business idea you've had that
will make you the next hot entrepreneur ??? or anything in
between.
Creative Thinking For Dummies is a practical, hands-on
guide packed with techniques and examples of different ways to
think creatively. It covers a range of techniques, including
brainstorming, lateral thinking, mind mapping, synectics, drawing
and doodling your way to great ideas, meditation and visualization,
word and language games, and divergent thinking.
See the world in a different way, and realise that you are
surrounded by creative inspiration
Brainstorm new ideas successfully and try out some lateral
thinking exercises
Open your mind to a new way of thinking and nail down those
great ideas
Discover creative thinking techniques using games, words,
drawings, and storytelling
Let creativity enhance all aspects of your life, whether
developing your personal skills, becoming more professionally
effective, or using creative thinking techniques to help your
children develop their creative minds
You'll soon discover that everybody, including you, has a wealth
of creative potential within--you just need to tap into
it!
Autorentext
David Cox is a creative business consultant who, since the 1970s, has created, acquired and sold numerous successful businesses. He is a Fellow of the Chartered Institute of Marketing as well as a Chartered Practitioner of NLP. David began his education in Fine Art, where he cultivated his interest in creativity. He also trained as a clinical psychologist before turning to
marketing, when he founded the UK's first youth marketing consultancy.
Zusammenfassung
Creative thinking made easy
Being creative can be tough - and trying to come up with great ideas under pressure can leave the great ideas under wraps! Creative Thinking For Dummies helps you apply creative thinking techniques to everything you touch, whether it's that novel you have inside you or the new business idea you've had that will make you the next hot entrepreneur ??? or anything in between.
Creative Thinking For Dummies is a practical, hands-on guide packed with techniques and examples of different ways to think creatively. It covers a range of techniques, including brainstorming, lateral thinking, mind mapping, synectics, drawing and doodling your way to great ideas, meditation and visualization, word and language games, and divergent thinking.
Inhalt
Introduction 1
About This Book 1
Conventions Used in This Book 2
What You're Not to Read 2
Foolish Assumptions 3
How This Book Is Organised 3
Part I: Laying the Foundations: Understanding Creativity 3
Part II: Preparing Yourself: Creating Your Creative Mindset 4
Part III: Getting Creative The Practical Stuff 4
Part IV: Applying Creativity to Your Life 4
Part V: The Part of Tens 4
Icons Used in This Book 5
Where to Go from Here 5
Part I: Laying the Foundations: Understanding Creativity 7
Chapter 1: So What Is Creativity? 9
Seeing Creativity Everywhere 9
Spotting obvious signs of creativity 10
Noticing less obvious signs of creativity 11
Finding Curious Ways to Fulfil Your Curiosity 12
Reconciling paradoxes and juxtapositions 13
Combining the familiar and the strange 13
Entwining the tangible and the elusive 14
Experiencing the seductive and the scary 14
Adapting Strategies to Help You Survive in the Creative World 15
Emulating child's play 16
Recognising creativity as a necessity not a luxury 16
Appreciating creativity as your lifeblood 17
Getting into a Creative Frame of Mind 18
Converging and diverging 18
Storming ahead 19
Being physically passive but mentally active 20
Being physically active and mentally alert 20
Programming Yourself for Creativity with Neuro-linguistic Programming 21
Fighting through Uncreative Times 24
Being stuck 25
Getting unstuck 26
Chapter 2: Living in a World of Creativity 27
Searching for Spiritual Expression 28
Embodying spirituality and knowledge in architecture 28
Connecting body, mind and spirit 29
Meeting the Muses 29
Musing with Greeks and Romans 30
Meeting modern muses 31
Finding your own muse 31
Tuning In with Music and Creativity 32
Challenging the Status Quo with Creative Thinking 35
Playing a revolutionary role 35
Working within the system 36
Creating political art 37
Connecting Religion, Politics and Creativity 38
Pomp and propaganda 38
Nudge when politicians get ideas 39
Shedding Light on the Dark Side of Creativity 43
Limiting beliefs 43
Generating energy and ignoring burn-out 45
Melding creativity and personality 46
Chapter 3: Exploring the Creative Mindset 49
Being Creative All the Time 50
Realising that you can't not be creative 50
Exhibiting everyday creativity 51
Knowing creativity when you see it 51
Having the creative touch 52
Knowing the Moment versus Knowing the Outcome 53
A change is as good as a rest 53
And a rest is as good as a change 54
Exploring Different States of Consciousness 54
Memories, dreams and reflections 54
Daydreams, sleep and meditation 56
Being wide awake and curious 58
Altered states sex, drugs and rock 'n' roll 59
Exploring the subconscious 60
Understanding Different People and Different Kinds of Creativity 62
Jung's theories and the foundations of modern personality assessment 62
Convergent and divergent thinking 66
Gender 66
Age 67
Creativity across cultures 67
Beyond the five senses 69
Part II: Preparing Yourself: Creating Your Creative Mindset 71
Chapter 4: Preparing to Be Creative 73
Understanding the Creative Process 74
Opening up to ideas and originality 74
Closing down to solve a problem 74
Changing your mind for a different perspective 75
Capturing Your First Ideas 75 Getti...