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Making Money, Making Music

  • E-Book (epub)
  • 304 Seiten
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Making Money, Making Musicoffers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the ... Weiterlesen
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Beschreibung

Making Money, Making Musicoffers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, it introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business.By applying essential concepts to a variety of real-life situations, readers improve their capacity to critically analyze and solve problems and to predict where music and money will converge in a rapidly evolving culture and marketplace.

Autorentext

David Bruenger is the founding director of the Music, Media, and Enterprise Program at Ohio State University.



Klappentext

Making Money, Making Music offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, it introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business. By applying essential concepts to a variety of real-life situations, readers improve their capacity to critically analyze and solve problems and to predict where music and money will converge in a rapidly evolving culture and marketplace.



Inhalt

Introduction
1. Musical Experience as Transaction
2. Transience to Permanence
3. The Rise of Commercial Markets
4. Media Revolutions
5. Convergence and Crossover
6. Massification
7. Scaling and Selling Live Performance
8. Visual Media
9. Artists, Audiences, and Brands
10. Digitization
11. State of the Art

Notes
Bibliography
Index

Produktinformationen

Titel: Making Money, Making Music
Untertitel: History and Core Concepts
Autor:
EAN: 9780520966062
ISBN: 978-0-520-96606-2
Digitaler Kopierschutz: Adobe-DRM
Format: E-Book (epub)
Herausgeber: University of California Press
Genre: Musik
Anzahl Seiten: 304
Veröffentlichung: 06.09.2016
Jahr: 2016
Auflage: 1. Auflage
Untertitel: Englisch
Dateigrösse: 1.6 MB