Idea Searching for Design

The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention.

The text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas.

Autorentext

Dave Bramston is Associate Professor of Design, Environmental Design Department, School of Architecture and Design, CUMT Xuzhou, Jiangsu Province, China.

Zusammenfassung
The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention.The text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas.

Inhalt

Contents
Introduction

**Chapter 1: Just Imagine If It Were Possible
**Absorb
Thoughts
Observations
Student project

**Chapter 2: Thinking Differently
**Understanding
Profiles
Themes
Student project

**Chapter 3: Explore Fun
**Materials
Exploration
Communication
Student project

**Chapter 4: Sensory Perceptions
**Added values
Emotions
Conflicts
Student project

Chapter 5: Adopting the Responsibility
Sustainability
Tinkering
Values
Student project

Chapter 6: Evolving the Reality
Analysis
Change
Direction
Student project

Conclusion
Glossary
Further resources
Index
Acknowledgements and credits