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Event Planning and Management

  • E-Book (epub)
  • 328 Seiten
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The events industry is an exciting, innovative, diverse and highly challenging environment in which to work. Event Planning and Ma... Weiterlesen
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Beschreibung

The events industry is an exciting, innovative, diverse and highly challenging environment in which to work. Event Planning and Management offers a structured, practical approach to all types of events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event. Each stage of the process is fully supported with online resources including templates and discussion questions to make up a complete event planner's toolkit. Balancing coverage of the key theory and models with essential practical guidance, tools and case studies from organizations such as London 2012 and the Prince's Trust, Event Planning and Management is an ideal handbook for students and practitioners alike.About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.

Autorentext

Ruth Dowson, David Bassett



Inhalt

    • Chapter - 00: Introduction to events;
    • Chapter - 01: Event Planning;
    • Chapter - 02: Location, Location, Location;
    • Chapter - 03: Content is King;
    • Chapter - 04: Site Planning and Logistics;
    • Chapter - 05: Building the Event Team;
    • Chapter - 06: Promoting the Event;
    • Chapter - 07: Finance;
    • Chapter - 08: Evaluation;
    • Chapter - 09: Future proofing your events

Produktinformationen

Titel: Event Planning and Management
Untertitel: A Practical Handbook for PR and Events Professionals
Autor:
EAN: 9780749471408
ISBN: 978-0-7494-7140-8
Digitaler Kopierschutz: Adobe-DRM
Format: E-Book (epub)
Herausgeber: Kogan Page
Genre: Einzelne Wirtschaftszweige, Branchen
Anzahl Seiten: 328
Veröffentlichung: 03.09.2015
Jahr: 2015
Untertitel: Englisch
Dateigrösse: 3.3 MB