Willkommen, schön sind Sie da!
Logo Ex Libris

Blunders in International Business

  • E-Book (pdf)
  • 192 Seiten
(0) Erste Bewertung abgeben
Bewertungen
(0)
(0)
(0)
(0)
(0)
Alle Bewertungen ansehen
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, includ... Weiterlesen
E-Books ganz einfach mit der kostenlosen Ex Libris-Reader-App lesen. Hier erhalten Sie Ihren Download-Link.
CHF 23.00
Download steht sofort bereit
Informationen zu E-Books
E-Books eignen sich auch für mobile Geräte (sehen Sie dazu die Anleitungen).
E-Books von Ex Libris sind mit Adobe DRM kopiergeschützt: Erfahren Sie mehr.
Weitere Informationen finden Sie hier.

Beschreibung

This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.

  • Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
  • Conserves its well-liked, concise format.
  • Several well-known blunders from previous editions have been replaced in order to update the lessons learned.



  • David A. Ricks is Distinguished Professor of International Business at the University of Missouri, St. Louis, and Visiting Professor at Wirtschaftsuniversitat in Vienna, the Helsinki School of Economics and Business and the University of Hawaii. He has written eleven other books - including three about international business blunders which have been featured on the Today Show, in the Wall Street Journal, and in numerous other publications.

    Autorentext

    David A. Ricks is Distinguished Professor of International Business at the University of Missouri, St. Louis, and Visiting Professor at Wirtschaftsuniversitat in Vienna, the Helsinki School of Economics and Business and the University of Hawaii. He has written eleven other books - including three about international business blunders which have been featured on the Today Show, in the Wall Street Journal, and in numerous other publications.



    Klappentext
    Now in its fourth edition, Blunders in International Business is significantly updated and revised, and full of interesting anecdotes, including dozens of new international business blunders.

    We often hear of business success stories; it seems that everyone is willing to relate past successes. However, unless these tales are absolutely incredible, we tend to forget them and consequently learn little of value. Mistakes, on the other hand, are seldom admitted, are easily remembered, and can be used to illustrate valuable lessons.

    In this new edition several well-known blunders from previous editions have been replaced in order to update the lessons learned. Expanded, but conserving its well-liked, concise format, it also includes more than fifty new international business blunders, featuring well-known corporations such as American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.

    David Ricks continues to uncover many informative, entertaining blunders that will make this book hard to put down.



    Inhalt
    Preface.

    1. Introduction.

    The Role of Culture.

    The Role of Communication.

    Structure.

    2. Production.

    Location/Layout.

    Product.

    Package.

    Color.

    Summary.

    3. Names.

    Product Names.

    Company Names.

    Summary.

    4. Marketing.

    Promotions.

    Pricing.

    Summary.

    5. Translation.

    Carelessness.

    Multiple Meanings.

    Idioms.

    Summary.

    6. Management.

    Cultural Differences.

    Labor Relations.

    Summary.

    7. Strategic Management.

    Entry Mode.

    Supply Problems.

    Complex Problems.

    Additional Mistakes.

    Summary.

    8. Other Areas of International Business.

    Legal.

    Finance.

    Market Research.

    Summary.

    9. Lessons Learned.

    Adaptation.

    Nationalism.

    Promotion.

    Translation.

    Market Research.

    Conclusion.

    Notes.

    Index of Companies.

    Index of Places.

    Index of Products

    Produktinformationen

    Titel: Blunders in International Business
    Autor:
    EAN: 9781405153171
    ISBN: 978-1-4051-5317-1
    Digitaler Kopierschutz: Adobe-DRM
    Format: E-Book (pdf)
    Herausgeber: Wiley-Blackwell
    Genre: Management
    Anzahl Seiten: 192
    Veröffentlichung: 09.02.2009
    Jahr: 2009
    Auflage: 4. Aufl.
    Untertitel: Englisch
    Dateigrösse: 1.4 MB