Blunders in International Business

This new edition of Blunders in International Business is
significantly updated and revised, full of interesting anecdotes,
including dozens of new international business blunders. David
Ricks has uncovered many informative and entertaining blunders that
will make this book hard to put down.

• Features blunders from well-known corporations American
  Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant,
  Bacardi, Puff, AOL, BMW, and many others.

• Conserves its well-liked, concise format.

• Several well-known blunders from previous editions have been
  replaced in order to update the lessons learned.

Autorentext

David A. Ricks is Distinguished Professor of
International Business at the University of Missouri, St. Louis,
and Visiting Professor at Wirtschaftsuniversitat in Vienna, the
Helsinki School of Economics and Business and the University of
Hawaii. He has written eleven other books - including three about
international business blunders which have been featured on the
Today Show, in the Wall Street Journal, and in
numerous other publications.

Zusammenfassung
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.

• Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.

• Conserves its well-liked, concise format.

• Several well-known blunders from previous editions have been replaced in order to update the lessons learned.

Inhalt
Preface. 1. Introduction.

The Role of Culture.

The Role of Communication.

Structure.

2. Production.

Location/Layout.

Product.

Package.

Color.

Summary.

3. Names.

Product Names.

Company Names.

Summary.

4. Marketing.

Promotions.

Pricing.

Summary.

5. Translation.

Carelessness.

Multiple Meanings.

Idioms.

Summary.

6. Management.

Cultural Differences.

Labor Relations.

Summary.

7. Strategic Management.

Entry Mode.

Supply Problems.

Complex Problems.

Additional Mistakes.

Summary.

8. Other Areas of International Business.

Legal.

Finance.

Market Research.

Summary.

9. Lessons Learned.

Adaptation.

Nationalism.

Promotion.

Translation.

Market Research.

Conclusion.

Notes.

Index of Companies.

Index of Places.

Index of Products