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Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

  • E-Book (epub)
  • 256 Seiten
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It pays to be LIKEABLE!Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overal... Weiterlesen
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Beschreibung

It pays to be LIKEABLE!Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the return on investment of principles such as listening, responsiveness, transparency, adaptability, and gratefulness. In today’s social world, it literally pays to be likeable.“Dave Kerpen has explained why customers expect more, and he gives you the tools to deliver on your brand promise. Be honest, be transparent, and be authentic. If you want to be likeable in business, you must read this book!”—JEFFREY HAYZLETT, bestselling author of Running the Gauntlet and The Mirror Test“Dave Kerpen’s manifesto on becoming a likeable leader of a likeable business applies equally well to social entrepreneurs and the nonprofit sector. Gratitude is his concluding principle, and I sure am grateful to Dave for writing this book.”—CHARLES BEST, founder of DonorsChoose.org“Kerpen demonstrates how building a likeable culture may be the most vital and rewarding strategy of all.”—JOHN JANTSCH, author of The Commitment Engine and Duct Tape Marketing“This important, persuasive book will change the way you think about and operate your business. Anyone who hopes to lead successfully in the twenty-first century needs to read this book.”—MEG CADOUX HIRSHBERG, author of For Better or For Work: A Survival Guide for Entrepreneurs and Their Families

Zusammenfassung
Dave Kerpen s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue Likeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity which customers find more likeable than traditional marketing campaigns. Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the New York Times bestselling book Likeable Social Media and is a frequent keynote speaker.

Produktinformationen

Titel: Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
Untertitel: Why Today's Consumers Demand More and How Leaders Can Deliver
Autor:
EAN: 9780071800488
ISBN: 978-0-07-180048-8
Digitaler Kopierschutz: Adobe-DRM
Format: E-Book (epub)
Herausgeber: Mcgraw-Hill Education
Genre: Management
Anzahl Seiten: 256
Veröffentlichung: 13.10.2012
Jahr: 2012
Untertitel: Englisch
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