Managing Packaging Design for Sustainable Development

Packaging design is a powerful vehicle for making our lives friendlier, our planet greener and our businesses richer. It is an essential link between the producer and the customer, where it contributes to the positioning and presentation of a product; and on many occasions, the use of the product after purchase. What is missing is a compass that can guide practitioners in the right direction. This is particularly so in the field of packaging where the routes you take may contradict rather than contribute to sustainable development. Managing Packaging Design for Sustainable Development: A Compass for Strategic Directions emphasizes the need to rethink packaging system design, by presenting a strategic packaging design tool; a compass. The compass encourages you to go off-road, to develop and innovate, and to remake the packaging design solution that previously was best practice. Theory and practical applications are balanced by outlining the most crucial tenets of packaging design for sustainability and by illustrating wide range of real-life cases that will inspire and challenge the mindsets of those who apply the compass in packaging design related projects. This is a must-have book for designers, engineers, logisticians, marketers, supply chain professionals and other managers who seek guidance on sustainable solutions through packaging design.

Autorentext

Daniel Hellström and Annika Olsson with contributions from Fredrik Nilsson, Department of Design Sciences, Lund University, Sweden.

Inhalt

Preface iii

ACKNOWLEDGEMENTS viii

PART I FUNDAMENTALS OF PACKAGING DESIGN 21

1. Introduction to packaging 25

1.1 Multiple functions of packaging 26

1.2 Packaging legislations and regulations 31

1.2.1 Administrative legislation and regulations 33

1.2.2 Legislation and regulations for protecting the public 33

1.2.3 Legislation and regulations for protecting designs 34

1.2.4 Legislation and regulations for protecting the environment 34

1.3 Packaging Terminology 36

1.4 Packaging as a system 38

1.5 Packaging goes beyond a single discipline 40

1.6 Going multidisciplinary - Packaging Logistics 42

References 46

2. Sustainable development and packaging 49

2.1 Sustainable development goals 50

2.2 Three pillars of sustainable development 53

2.2.1 People 54

2.2.2 Planet 54

2.2.3 Profit 55

2.3 Looking back at the role of packaging 56

2.4 Misconceptions of packaging 59

2.4.1 Overpackaged or underpackaged? 60

2.4.2 Wasteful or useful? 62

2.4.3 How about the R's in waste hierarchies? 64

2.5 Packaging contributions to sustainable development 66

2.5.1 The reasons for packaging 67

2.5.2 Adding value for people, profit and planet 68

2.6 Packaging contributions to sustainable development for supply chains 70

2.6.1 The research on sustainable supply chains 70

2.6.2 The packaging impact in retail supply chains 72

References 74

3. Designing packaging 79

3.1 The complexity of packaging design 80

3.1.1 Layer one packaging functions 81

3.1.2 Layer two the packaging system 81

3.1.3 Layer three functions and departments within organizations 82

3.1.4 Layer four between organizations 82

3.1.5 Layer five end consumers 83

3.1.6 Layer six distribution channels 84

3.1.7 Layer seven extending or closing the loop in circular systems 85

3.1.8 Layer eight time 86

3.2 Challenges of dealing with the complexity 87

3.2.1 Taking a holistic approach to packaging 89

3.2.2 Integrating form and function 91

3.2.3 Making trade-off decisions 93

3.2.4 Sharing the risks and gains 95

3.3 Organizing and managing packaging design 98

3.3.1 Design thinking processes 99

3.3.2 Managing the team 103

3.4 Tools for packaging design 107

3.4.1 Divergent phase tools identifying needs and generating ideas 109

3.4.2 Convergent phase tools decision-making support 116

3.4.3 Packaging design software and guidelines 120

3.4.4 Strategic guidance towards sustainable development 122

References 124

PART II A PACKAGING DESIGN COMPASS FOR SUSTAINABLE DEVELOPMENT 133

4. Introducing the compass 139

4.1 Points of the compass 140

4.2 Users of the compass 141

4.3 How to navigate 142

4.4 The making of the compass our methodology 144

References 147

5. The directions of the compass 148

5.1 Protection 148

5.2 Material use 151

5.3 Fill rate 153

5.4 Apportionment 155

5.5 User-friendliness 158

5.6 Information and communication 160

5.6.1 Information 161

5.6.2 Communication 163

References 165

PART III PRACTICAL AND ILLUSTRATIVE CASES 167

6. Product protection 173

6.1 Better quality grapes for the people 175

6.1.1 The table grapes packaging system 177

6.1.2 The table grapes supply chain and challenges 179

6.1.3 Supply chain implications 184

6.2 Cheap is not always the best: The citrus box 187

6.2.1 The citrus packaging system 188 6.2.2 The citrus supply chain 188</p&g...