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Analysis of the bio- and nano-technological market of Germany to find market entry strategies for chosen IBM Research Developments

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Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: keine, Baden-Wuertt... Weiterlesen
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Beschreibung

Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: keine, Baden-Wuerttemberg Cooperative State University (DHBW), course: Intercultural Management, language: English, abstract: In this seminar paper I want to discuss about IBM's efforts in the biotechnology and nanotechnology sector. As the lecture international management designated I will coin these efforts with strategies of market entry within Germany. I have chosen IBM, a US-based company, because it is highly involved in building future technologies. The Company is well known for its activities around the world and sees itself as a globally integrated enterprise. However, cultural attitudes of different countries still determine the success or failure of market entries. Germany is known as a technology-leading country. Also dealing with powerful NGO's the success of new market entry with modern technology might seems less predictable . In the first part of this paper I give a brief description about IBM, its research fields related to the topic and outline four research examples. Followed by an introduc-tion of Germany's cultural attitude to bio- and nanotechnology I provide some strategic suggestions on how IBM could manage the expansion of its efforts within the targeted country.

Produktinformationen

Titel: Analysis of the bio- and nano-technological market of Germany to find market entry strategies for chosen IBM Research Developments
Autor:
EAN: 9783640824649
ISBN: 978-3-640-82464-9
Digitaler Kopierschutz: frei
Format: E-Book (epub)
Herausgeber: Grin Publishing
Genre: Wirtschaft
Anzahl Seiten: 18
Veröffentlichung: 10.02.2011
Jahr: 2011
Untertitel: Englisch
Dateigrösse: 0.6 MB