Online Dating - A cross-cultural comparison of matchmaking websites in the United States of America, Germany, India, and Japan

Dana Lützow

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Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Univer...

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Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Berlin, course: Vertiefung Marketing, language: English, abstract: "We are all born and raised into a nation, a community and a family. And what we learn to value in these cultural environments stays with us for life. Even if we leave our family, community and our nation we never fully leave their cultures behind". (Yahya R. Kamalipour) In today's society, the Internet and its possibilities have had an increasing influence in our daily life. The world is going online and it seems that how we choose to life our lives is more related to opportunities offered by the online world than to the cultural values we are born in and raised with. We shop, socialize, connect, communicate, work and even find our partners online. - What role does our culture play in this context? In this thesis the author will demonstrate that culture influences online dating and determining factors for finding a partner online.