Charity Case

A blueprint for a national leadership movement to transform the
way the public thinks about giving

Virtually everything our society has been taught about charity
is backwards. We deny the social sector the ability to grow because
of our short-sighted demand that it send every short-term dollar
into direct services. Yet if the sector cannot grow, it can never
match the scale of our great social problems. In the face of this
dilemma, the sector has remained silent, defenseless, and
disorganized. In Charity Case, Pallotta proposes a visionary
solution: a Charity Defense Council to re-educate the public and
give charities the freedom they need to solve our most pressing
social issues.

• Proposes concrete steps for how a national Charity Defense
  Council will transform the public understanding of the humanitarian
  sector, including: building an anti-defamation league and legal
  defense for the sector, creating a massive national ongoing ad
  campaign to upgrade public literacy about giving, and ultimately
  enacting a National Civil Rights Act for Charity and Social
  Enterprise

• From Dan Pallotta, renowned builder of social movements and
  inventor of the multi-day charity event industry (including the
  AIDS Rides and Breast Cancer 3-Days) that has cumulatively raised
  over $1.1 billion for critical social causes

• The hotly-anticipated follow-up to Pallotta's
  groundbreaking book Uncharitable

Grounded in Pallotta's clear vision and deep social sector
experience, Charity Case is a fascinating wake-up call for fixing
the culture that thwarts our charities' ability to change the
world.

Autorentext

Dan Pallotta is a builder of movements. He created the multi-day charitable fundraising event industry, including the AIDS Rides and Breast Cancer 3-Days, which raised $582 million in nine years and were the subject of a Harvard Business School case study. Multi-day charitable events have raised in excess of $1.1 billion to date. The Stanford Social Innovation Review said his groundbreaking 2009 book Uncharitable deserves to become "the nonprofit sector's new manifesto." He lives in Massachusetts. For more information, visit www.charitycasebook.com

Zusammenfassung
A blueprint for a national leadership movement to transform the way the public thinks about giving
Virtually everything our society has been taught about charity is backwards. We deny the social sector the ability to grow because of our short-sighted demand that it send every short-term dollar into direct services. Yet if the sector cannot grow, it can never match the scale of our great social problems. In the face of this dilemma, the sector has remained silent, defenseless, and disorganized. In Charity Case, Pallotta proposes a visionary solution: a Charity Defense Council to re-educate the public and give charities the freedom they need to solve our most pressing social issues.

• Proposes concrete steps for how a national Charity Defense Council will transform the public understanding of the humanitarian sector, including: building an anti-defamation league and legal defense for the sector, creating a massive national ongoing ad campaign to upgrade public literacy about giving, and ultimately enacting a National Civil Rights Act for Charity and Social Enterprise

• From Dan Pallotta, renowned builder of social movements and inventor of the multi-day charity event industry (including the AIDS Rides and Breast Cancer 3-Days) that has cumulatively raised over $1.1 billion for critical social causes

• The hotly-anticipated follow-up to Pallotta's groundbreaking book Uncharitable
  Grounded in Pallotta's clear vision and deep social sector experience, Charity Case is a fascinating wake-up call for fixing the culture that thwarts our charities' ability to change the world.

Inhalt

Preface ix

Special Note xiii

1 And You Thought Public Perception of Congress Was Bad 1

2 Build an Anti-Defamation League for Charity 29

3 Create a "Got Milk?" Campaign for Charity 59

4 Build a Legal Defense Fund for Charity 93

5 Enact a National Civil Rights Act for Charity and Social
Enterprise 129

6 Organize Ourselves 179

7 You Cannot Stop the Spring 193

Notes 199

Thank You 219

About the Author 223

Index 225