Starting and Running an Online Business For Dummies

Whether you re a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know set up a website and start trading quickly and profitably. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales and stay ahead of the competition, this book is just what you need to succeed.

Autorentext
Dan Matthews is Group Online Editor of Caspian Publishing, which produces magazines, Web sites, and events for an audience of UK entrepreneurs. Greg Holden is the author of over 25 books including eBay PowerUser's Bible.

Inhalt
Introduction. Part I: Strategies and Tools for Your Online Business.

Chapter 1: Opening Your Own Online Business in Ten Easy Steps.

Chapter 2: Choosing and Equipping Your New E-Business.

Chapter 3: Selecting the Right Web Host and Design Tools.

Chapter 4: Profiting from New Business Tools.

Part II: Establishing Your Online Presence.

Chapter 5: Giving Your E-Business Site Structure and Style.

Chapter 6: Attracting and Keeping Customers.

Chapter 7: Building in Security Up Front.

Chapter 8: Monitoring and Improving Your Business.

Part III: Running and Promoting Your Online Business.

Chapter 9: Easing the Shopping Experience.

Chapter 10: Running a Business on eBay.co.uk.

Chapter 11: Accepting Payments.

Chapter 12: Service with a Virtual Smile.

Chapter 13: Search Engines: What You Need to Know.

Part IV: The Necessary Evils: Law and Accounting.

Chapter 14: Making It All Legal.

Chapter 15: Online Business Accounting Tools.

Part V: The Part of Tens.

Chapter 16: Ten Must-Have Features for Your Web Site.

Chapter 17: Ten Hot Ways to Be an Ontrepreneur.

Chapter 18: Ten Must-See Web Sites for Online Entrepreneurs.

Index.