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E-Commerce Website Optimization

  • E-Book (epub)
  • 256 Seiten
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For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors, increasing the ... Weiterlesen
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Beschreibung

For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors, increasing the percentage of visitors who buy from the site, and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices.Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce, or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.

Autorentext

Dan Croxen-John, Johann van Tonder



Inhalt

  • Chapter - 1: Introduction to E-Commerce Website Optimization;
  • Chapter - 2: The Kick-Off;
  • Chapter - 3: How People Buy;
  • Chapter - 4: Essential Research;
  • Chapter - 5: Add Depth with Further Research;
  • Chapter - 6: Merchandising Analytics;
  • Chapter - 7: Creating the Optimization Plan;
  • Chapter - 8: Hypotheses and Creative Work;
  • Chapter - 9: Testing Your Hypothesis;
  • Chapter - 10: Personalisation;
  • Chapter - 11: Optimizing the Optimization;
  • Chapter - 12: People and Culture;
  • Chapter - 13: Multilingual Conversion Optimization;
  • Chapter - 14: Launching a New Website;

Produktinformationen

Titel: E-Commerce Website Optimization
Untertitel: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it
Autor:
EAN: 9780749475390
ISBN: 978-0-7494-7539-0
Digitaler Kopierschutz: Adobe-DRM
Format: E-Book (epub)
Herausgeber: Kogan Page
Genre: Wirtschaft
Anzahl Seiten: 256
Veröffentlichung: 03.01.2017
Jahr: 2017
Auflage: 1. Auflage
Untertitel: Englisch
Dateigrösse: 3.0 MB