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The Best Digital Marketing Campaigns in the World II

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In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an internat... Weiterlesen
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Beschreibung

In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history.Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns including Redbull and Stratos, Evian's 31 ways to live young, and Students Beans' Freshers' Field, The Best Digital Marketing Campaigns in the World is an inspirational showcase of digital creativity and a must-read for everyone working in marketing and advertising.

Autorentext

Damian Ryan



Klappentext

In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America.

Full of behind-the-scenes insights into campaign strategy, implementation and results, explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.



Zusammenfassung
In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America.Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.

Inhalt

  • Section - ONE: Digital marketing is dead - no it's alive - no it's all integrated now... eh?
    • Chapter - 01: Case study 1 Volkswagen BlueMotion Roulette
    • Chapter - 02: Case study 2 How Social Saved Water
    • Chapter - 03: Case study 3 Oxford and Cambridge Boat Race
    • Chapter - 04: Case study 4 Faktum Hotels
    • Chapter - 05: Case study 5 JetBlue Getaways
    • Chapter - 06: Case study 6 Heinz Beanz for Grown Upz
    • Chapter - 07: Case study 7 Harley-Davidson's Open Road Festival
    • Chapter - 08: Case study 8 McDonald's. Our Food. Your Questions
    • Chapter - 09: Case study 9 Heathrow Boutique
    • Chapter - 10: Case study 10 Activia
    • Chapter - 11: Case study 11 Deutsche Telekom
    • Chapter - 12: Case study 12 Nike 10k Run
    • Chapter - 13: Case study 13 Red Bull Stratos
    • Chapter - 14: Case study 14 Chickasaw Country
    • Chapter - 15: Case study 15 Barclaycard 'Toys Unleashed'
    • Chapter - 16: Case study 16 Avaya
    • Chapter - 17: Case study 17 Bodyform
    • Chapter - 18: Case study 18 Koozai
    • Chapter - 19: Case study 19 KWV 3 Brandy
    • Chapter - 20: Case study 20 Britain's Best Office Dog
    • Chapter - 21: Case study 21 Ikea: Moving the Store
    • Chapter - 22: Case study 22 Green for Go!
    • Chapter - 23: Case study 23 The Tweet Shop
    • Chapter - 24: Case study 24 O2 Rugby
    • Chapter - 25: Case study 25 Samsung Facebook Activation
    • Chapter - 26: Case study 26 Lufthansa Boeing 747-8
    • Chapter - 27: Case study 27 Fortnum & Mason
    • Chapter - 28: Case study 28 Louisville Slugger
    • Chapter - 29: Case study 29 Screwfix
    • Chapter - 30: Case study 30 Polowers
    • Chapter - 31: Case study 31 Peugeot: Let Your Body Drive
    • Chapter - 32: Case study 32 Hobart: Get Back to Scratch
    • Chapter - 33: Case study 33 Freshersfields.com
    • Chapter - 34: Case study 34 Naturevalleytrailview.com
    • Chapter - 35: Case study 35 'The Walking Dead' Kill Count
    • Chapter - 36: Case study 36 8a Store
    • Chapter - 37: Case study 37 UEFA Europa League
    • Chapter - 38: Case study 38 Digicel
    • Chapter - 39: Case study 39 Axe Wingman
    • Chapter - 40: Case study 40 BBC Africa
  • Section - TWO: What's next?

Produktinformationen

Titel: The Best Digital Marketing Campaigns in the World II
Untertitel: Mastering the Art of Customer Engagement
Autor:
EAN: 9780749469696
ISBN: 978-0-7494-6969-6
Digitaler Kopierschutz: Adobe-DRM
Format: E-Book (epub)
Herausgeber: Kogan Page
Genre: Wirtschaft
Anzahl Seiten: 240
Veröffentlichung: 03.03.2014
Jahr: 2014
Auflage: 1. Auflage
Untertitel: Englisch
Dateigrösse: 7.5 MB