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Role of Design in International Competitiveness

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  • 390 Seiten
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Design is an important factor in business success. This book, first published in 1989, analyses what the role of design is in bus... Weiterlesen
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Beschreibung

Design is an important factor in business success. This book, first published in 1989, analyses what the role of design is in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in eighty-seven companies regarded as leaders in the field of export and technological achievement and it reports on the experiences of these companies. Among the book's many important conclusions and recommendations for improved practice are: that design, rather than price, is the key factor in determining customer/user satisfaction; and that success with design is the leading characteristic of firms that compete successfully in international markets.



Inhalt

1. The British Disease: An Examination of Factors Underlying the Decline in British Competitiveness in World Markets 2. Price and Value 3. Taking Stock 4. The Characteristics of Commercially Successful Firms 5. Sharpening the Competitive Edge 6. Design: Meaning and Application 7. Improving Competitiveness Through Design Management 8. A Model of the Role of Design in International Competitiveness

Produktinformationen

Titel: Role of Design in International Competitiveness
Autor:
EAN: 9781351248044
ISBN: 978-1-351-24804-4
Digitaler Kopierschutz: Adobe-DRM
Format: E-Book (pdf)
Herausgeber: Taylor & Francis
Genre: Wirtschaft
Anzahl Seiten: 390
Veröffentlichung: 10.01.2018
Jahr: 2018
Untertitel: Englisch