Zusammenfassung
First published in 2000. This is Volume 9, No 2 of the Journal of Consumer Psychology. Although there is growing interest in cultural differences in consumer behavior, focused and systematic consumer research on the topic is still in its infancy. The contributors to this special issue address the conceptual and methodological issues that are central to conducting cross-cultural research, including selecting or blending emic and etic research approaches, achieving measurement equivalence, expanding the cultural constructs and geographical regions under investigation, and understanding mediating processes. In the process, they review the progress that has been made in addressing these issues in consumer psychology and suggest a number of priorities for future research in this important domain.

Inhalt

Volume 9, Number 2, 2000. Contents: D. Maheswaran, S. Shavitt, Issues and New Directions in Global Consumer Psychology. J.L. Aaker, J. Sengupta, Averaging Versus Attenuation: The Role of Culture in the Resolution of Information Incongruity. R. Batra, V. Ramaswamy, D.L. Alden, J-B.E.M. Steenkamp, S. Ramachander, Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries. R.P. Bagozzi, N. Wong, S. Abe, M. Bergami, Cultural and Situational Contingencies and the Theory of Reasoned Action: Application to Fast Food Restaurant Consumption. C.L. Wang, T. Bristol, J.C. Mowen, G. Chakraborty, Alternative Modes of Self-Construal: Dimensions of Connectedness-Separateness and Advertising Appeals to the Cultural and Gender-Specific Self. J.A. Lee, Adapting Triandis's Model of Subjective Culture and Social Behavior Relations to Consumer Behavior.