Competitive International Strategy

Contemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many industries. Drawing on contemporary research, this book addresses international business strategy formulation and implementation in the global competitive market.

Autorentext

Anders Pehrsson is a Professor in the School of Business and Economics at Linnaeus University, Sweden.

Inhalt

1. Content of the volume

Anders Pehrsson

PART I The model for competitive international strategy

2. Components of the model for competitive international strategy

Anders Pehrsson

3. Relationships in the model

Anders Pehrsson

PART II Key issues when implementing a competitive international strategy

4. Implementation of international geographic expansion

Anders Pehrsson

5. Strategy competence and expansion in a host country

Anders Pehrsson

6. Global responsiveness through digitalized production: the Cargo Handling Firm

Andreas Pehrsson

7. Global responsiveness through online and offline value adding

Mosarrat Farhana and Daniel Swietlicki

8. Balancing global standardization and responsiveness

Anders Pehrsson

9. Cognitive obstacles to realization of competitive international synergy

Anders Pehrsson

10. Adjustment of a competitive international strategy: impact on entrepreneurial re-orientation

Tobias Pehrsson

PART III Coping with changing international competition

11. Putting the model for competitive international strategy into practice

Anders Pehrsson

12. Contributions to strategy literature

*Anders Pehrsson *