Design Thinking For Dummies

Innovate your business by incorporating design thinking

Organizations that can innovate have an advantage over competitors who stick to old processes, models, and products. Design Thinking For Dummies walks would-be intrapreneurs through the steps of incorporating design thinking principles into their organizations. Written by a recognized expert in the field of design thinking, the book guides readers through the steps of adapting to a design thinking culture, identifying customer problems, creating and testing solutions, and making innovation an ongoing process.

The book covers the crucial and central topics in design thinking, including:

• Adopting a design thinking mindset

• Building creative environments

• Facilitating design thinking workshops

• Working through the design thinking cycle

• Implementing your solutions

• And many more

Design Thinking For Dummies is a great starting place for people joining design-oriented teams and organizations, as well as small businesses and start-ups seeking to take advantage of the same methods and techniques that large firms have used to grow and succeed.

Autorentext

Prof. Dr. Christian Müller- Roterberg is a professor and lecturer in technology, management, and entrepreneurship at Ruhr West University. He heads the university's graduate program in business management. Prof. Dr. Müller-Roterberg has also been involved in a number of startups and IPOs. He is author of Handbook of Design Thinking

Klappentext

• Develop your unique design thinking mindset
• Build a creative toolbox that inspires new ideas

• Examine how design thinking applies across industries Challenge your creativity methods Design thinking is not just the property of graphic designers. This approach to creating solutions by thinking from the customer perspective can lead to new and innovative ideas that old methods could not approach.??Design Thinking For Dummies??provides a jump-start to get you and your organization on the path to new creativity. Written by a design thinking thought leader, this book helps you through the design thinking cycle and shows how it can help any industry. Inside...

• Building creative environments
• Facilitating design thinking workshops
• Implementing your solutions
• Applying design thinking to business
• Tips for transforming your organization

Zusammenfassung
Innovate your business by incorporating design thinking

Organizations that can innovate have an advantage over competitors who stick to old processes, models, and products. Design Thinking For Dummies walks would-be intrapreneurs through the steps of incorporating design thinking principles into their organizations. Written by a recognized expert in the field of design thinking, the book guides readers through the steps of adapting to a design thinking culture, identifying customer problems, creating and testing solutions, and making innovation an ongoing process.

The book covers the crucial and central topics in design thinking, including:

• Adopting a design thinking mindset
• Building creative environments
• Facilitating design thinking workshops
• Working through the design thinking cycle
• Implementing your solutions
• And many more
  Design Thinking For Dummies is a great starting place for people joining design-oriented teams and organizations, as well as small businesses and start-ups seeking to take advantage of the same methods and techniques that large firms have used to grow and succeed.

Inhalt

Introduction 1

About This Book 1

Conventions Used in This Book 2

Foolish Assumptions 2

What You Don't Have to Read 3

How This Book Is Organized 3

Part 1: Getting Started with Design Thinking 3

Part 2: The Problem Phases 4

Part 3: The Solution Phases 4

Part 4: The Part of Tens 4

Icons Used in This Book 4

Beyond the Book 5

Where to Go from Here 5

Part 1: Getting Started with Design Thinking 7

Chapter 1: Everything You Need to Know About Design Thinking 9

This Is Design Thinking 9

More than just design 10

More than just a workshop 10

More than just brainstorming 11

More than just methods 11

Seeing What Design Thinking Can Do 12

Developing new products 12

Creating new services 12

Designing new business models 13

Designing social and organizational innovations 13

Establishing a culture of innovation 14

Understanding the Basics of Design Thinking 14

Following and communicating the principles 14

Getting an overview of the whole process 15

Going through the process in detail 17

Start Design Thinking Right Away 24

Assembling the team 24

Defining team roles and communication practices 25

Planning the project work 25

Furnishing the work environment 26

Asking for support 27

Chapter 2: Understanding the Principles of Design Thinking 29

Focusing on People Early On 30

More than Traditional Market Research 31

Finding the Lead User 32

Actively Involving the Lead User 35

Developing Empathy 36

Illustrating Ideas 37

Failing in Order to Learn 38

Ensuring Diversity on the Team 39

Offering Team-Oriented and Creative Workspaces 39

Making the Process Flexible Yet Focused 40

Chapter 3: Creating Ideal Conditions 43

Ensuring a Positive Attitude 43

Creating the vision for the project 44

Communicating the vision 44

Encouraging the Willingness to Change 45

Arousing Curiosity 45

Presenting the task as a challenge 46

Presenting the task as a reward 46

Presenting the task in a comprehensible fashion 47

Training curiosity 47

Asking For (and Receiving) Support from the Top 48

Asking For (and Receiving) Creative Freedom 49

Enabling Fast Decisions in the Design Thinking Process 49

Setting up the steering committee 50

Clarifying responsibilities 50

Preparing the decision in an efficient manner 50

Conducting the decision-making process in an efficient manner 51

Following up on decisions 52

Tolerating Mistakes During Design Thinking 52

Defining mistakes 53

Looking at mistakes in a differentiated way 54

Find the Competencies You Need for the Task at Hand 54

Determining the target competencies 55

Taking stock of the actual competencies 55

Comparing the target and actual competencies and coming up with the next steps 56

Checking the competencies on an ongoing basis 56

Ensuring that the work is appreciated 57

Chapter 4: Planning a Design Thinking Project 59

Defining the Project Goals 60

Compiling goals and determining their order 61

Clearly formulating goals 62

Communicating goals 63

Planning Work Packages 64

Planning work packages for incremental progress at just the right time 65

Formulating and determining the work package order from the user's perspective 66

Using a task board 67

Correctly Planning for the Sequence 70

Estimating the required time 71 <p&...