This book is your definitive guide to the rapidly growing role of Quantitative User Experience (Quant UX) Research in product development. The book provides an overview of the skills you need on the job, presents hands-on projects with reusable code, and shares advice on starting and developing a career. The book goes beyond basic skills to focus on what is unique to Quant UX. The authors are two of the most widely recognized practitioners in Quant UX research, and this book shares insights from their combined decades of experience.

Organizations today have more data about user needs and behaviors than ever before. With this large-scale data, Quant UX researchers work to understand usage patterns, measure the impact of design changes, and inform strategic decisions. In the Quant UX role, interdisciplinary researchers apply analytical skills to uncover user needs, inform engineering and design, answer strategic business questions, and optimize software and hardware products for human interaction. This book provides guidance around customer satisfaction surveys, understanding user behavior from log analysis, and the statistical methods that are commonly used to assess user outcomes.

What You Will Learn

Discover the role of Quantitative User Experience (Quant UX) research
Understand how Quant UX research differs from other disciplines such as data science
Plan common research projects and know how to achieve success
Position Quant UX activities in product development, engineering, and UX organizations
Apply the HEART framework to measure user experience outcomes
Evaluate your skills and potential to be hired as a Quant UX researcher
Know what to expect during job interviews
Find examples of common Quant UX projects with shared R code and data sets

Autorentext

Chris Chapman, PhD, is a Principal UX Researcher at Amazon Lab126, the Founder and Co-chair of the Quant UX Conference, and President of the Quantitative User Experience Association. Chris is the co-author of two popular Springer books on programming and analytics: R for Marketing Research and Analytics and Python for Marketing Research and Analytics. As a psychologist, Chris emphasizes the human focus of research and the need for integrated quantitative and qualitative understanding of users. Kerry Rodden, PhD, is a Senior Principal Researcher at Code for America. Kerry founded the Quantitative UX Research role at Google in 2007 and managed the industry's first Quant UX research team. Kerry has originated popular tools and techniques, including the HEART metrics framework for user experience, and the sequences sunburst visualization of user behavior. Kerry's background is in computer science and human-computer interaction, with afocus on the analysis and visualization of large-scale usage data, including A/B testing.