Search Engine Optimization All-in-One For Dummies

The most comprehensive coverage of search engine
optimization

In Search Engine Optimization All-in-One For Dummies,
3rd Edition, Bruce Clay--whose search engine
consultancy predates Google--shares everything you need to
know about SEO. In minibooks that cover the entire topic, you'll
discover how search engines work, how to apply effective keyword
strategies, ways to use SEO to position yourself competitively, the
latest on international SEO practices, and more.

If SEO makes your head spin, this no-nonsense guide makes it
easier. You'll get the lowdown on how to use search engine
optimization to improve the quality and volume of traffic on your
website via search engine results. Cutting through technical
jargon, it gets you up to speed quickly on how to use SEO to get
your website in the top of the rankings, target different kinds of
searches, and win more industry-specific vertical search engine
results!

• Includes new and updated material, featuring the latest on
  Bing!, Google instant search, image search, and much more

• Covers SEO and optimizing servers for SEO

• Provides important information on SEO web design

• Shows you how to use SEO to stay "above the fold"

If you're a website owner, developer, marketer, or SEO
consultant, Search Engine Optimization All-in-One For Dummies,
Third Edition is the only resource you need to beat the
competition.

Autorentext

Bruce Clay has been a search engine optimization consultant since before there was Google. He has been cited as an expert by USA Today and his website, www.bruceclay.com, is referenced in the User's Guide to the Internet at The National Archives as a resource for website promotion tactics and tools.

Zusammenfassung
The most comprehensive coverage of search engine optimization In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Claywhose search engine consultancy predates Googleshares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more.

If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results!

• Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more
• Covers SEO and optimizing servers for SEO
• Provides important information on SEO web design
• Shows you how to use SEO to stay "above the fold"
  If you're a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.

Inhalt

Introduction xxiii

Part I: Getting Started

Chapter 1: An Introduction to Tizen 3

Discovering Tizen 3

The Tizen Association and Tizen Project 4

The Tizen Ecosystem 4

Reasons for Programming in Tizen 5

Tizen Is Based on Standards 5

Tizen Is Open 5

Tizen Is Heterogeneous 6

Tizen Has Industry Support 6

Installing the Tizen SDK 6

Prerequisites 6

Installing the SDK 7

Creating the Tizen Hello World Web Application 9

Creating the Hello World Tizen Native Application 13

Signing the Hello World Application 17

Summary 19

Chapter 2: Tizen Application Packages 21

Packaging a Web Application 21

Packaging a Native Application 25

Packaging a Hybrid Application 29

Using Optional Features 31

Using Privileged APIs 35

Signing a Package 38

Summary 40

Chapter 3: Tizen Development Tools 41

The Tizen IDE 41

Tizen Emulator 42

Enabling Hardware Acceleration 45

Using the Tizen Emulator 45

Tizen Web Simulator 48

Smart Development Bridge 50

Debugging and Testing 53

Designing the UI with the UI Builder 56

Summary 58

Part II: Tizen Web APIs

Chapter 4: Web Application Fundamentals 61

The Web Runtime 62

Tizen Device APIs 63

Tizen Web UI Framework 65

Overview of the Tizen Web UI Framework 66

The Basics of jQuery Mobile 68

Using the UI Builder 69

Choosing Your Widgets 70

Implementing Events in the UI Builder 71

Summary 75

Chapter 5: Location-Based Services 77

Displaying a Map 78

Detecting a User's Location 80

Monitoring the User's Position 83

A Word of Caution 84

Adding Markers to a Map 84

Geocoding and Reverse Geocoding 85

Summary 87

Chapter 6: Multimedia 89

Discovering Multimedia Content 89

Embedding HTML5 Audio and Video 95

Capturing Images 96

Creating a Simple Camera Application 97

Capturing an Image 99

Summary 102

Chapter 7: Sensors and Other Hardware 103

Device Orientation 103

A Working Example 105

Near Field Communication (NFC) 110

Using NFC in Your Web Applications 111

Peer-to-Peer Mode 114

Summary 116

Chapter 8: Messaging Services 117

Messaging Service 117

E-Mail Client Example 124

Summary 131

Chapter 9: Contacts and Calendars 133

Setting Privileges 133

The Contact API 134

Address Book 134

Contacts 136

Person Objects 144

The Calendar API 146

Calendar Events 149

Calendar Tasks 149

Adding Events 151

Getting Events 153

Updating Events 153

Creating Recurring Events 154

Setting Alarms 157

Converting Events to iCalendar Format 158

Summary 159

Chapter 10: Native UI Applications 163

UI Framework Architecture 163

Types of Native UI Applications 166

Native UI Application Life Cycle 167

State Transition Flow 168

Initialisation and Termination 169

Application and Frame States 170

Creating a Form and Handling Events 171

Handling UI Events 175

Handling Hardware Keys 177

Handling Gestures 179

Summary 182

Chapter 11: Native Application fundamentals 183 Basic Idioms and S...