The Customer Century

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.

Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming 'customer century'.

Autorentext

Anders Gronstedt heads the Gronstedt Group, an integrated marketing and management consulting firm. He is also a senior advisor to Kreab, a Swedish-based communications consulting firm, and a former member of the Integrated Marketing Communications department at the University of Colorado.

Inhalt

Introduction; Chapter 1 Integrating Communications in 3-D; Chapter 2 First Dimension; Chapter 3 Second Dimension; Chapter 4 Third Dimension; Chapter 5 An Integrated Case Study; Chapter 6 Integrating Communications Professionals; Chapter 7 Integrating High-Tech and High-Touch;