The China Factor

The Innovation of Globalization - proven strategies to succeed and out-compete emerging competition

Does your company know how to compete effectively in the evolving global business arena? What tactics must your company use to overcome price discounting wars that cut into your margins? What are the strategies your new rivals incorporate that may prove more valuable to customers than the superior products you offer?

The China Factor equips Western businesses with a practical framework for competing successfully in today's ever-changing global markets. Written by an expert in competitive strategy and global market expansion, this book is packed with insights gained through first-hand experience leading competitive programs at a high-tech multinational corporation and extensive research.

When it comes to globalization, the rules have changed--what was once nice-to-know is now need-to-know, and this book lays it out in a clear, no-nonsense style. Based on cases with over 50 countries, you will learn why a premium product, though domestically successful, may not be well received in foreign markets. You'll also discover the critical factors that contribute to success in both emerging and established markets. Disruptive competitors are transformed from threats to examples as you learn to recognize opportunities for re-evaluation, and shift your strategy to stay ahead of the curve.

The economic rise of China and other new entrants is challenging Western companies in new ways. This book explains why, and provides actionable strategies for success in any market.

• Grow and maintain an Innovation Advantage using 5 models

• Learn from disruptors how to win your emerging markets customers

• Understand the power of politics in business

• Develop a deeper Culture IQ to expand your customer base

• Use a 5-part Strategic Framework to formulate new sales tactics

You're already well-aware of the global threat to Western business, and endless analysis only goes so far toward a solution. You need to know how to respond, survive, and thrive, and just how to regain the competitive edge. The truth is that Western companies must change they way they do business, and push innovation beyond the product and into every aspect of every operation - they need to be innovative in how they do business abroad. The China Factor provides a clear action plan, and case studies from global leaders like Cisco, Xiaomi, and Apple with insightful strategies for changing and winning the game.

Autorentext

AMY KARAM is a highly sought–after speaker, consultant, author, and corporate instructor of Stanford University courses, as well as her own workshops. As a strategy consultant, she equips startups and established corporations to succeed in global markets with actionable strategies and execution plans. She has worked with companies such as Cisco, Apple, Visa, Nationwide, Capital One, AT&T, and Bell.

Klappentext
THE CHINA FACTOR The Western world has been a hub of power, influence and authority for decades. The East, however, has upset the balance. After years of evolving as an emerging economy, China has impacted the dominance of the West—especially in the business world. In order to remain competitive in the global marketplace, Western companies must uphold their innovation advantage by evolving their approach to creating new products as well as the way they do business abroad. The China Factor is your in-depth guide to the best practices and tools for remaining competitive globally in the face of new competitors who are playing by different rules. First-hand experience and compelling case studies show how real companies are using the covered strategies and tactics to succeed in their industries, and clearly illustrate why Western companies need to do business differently in order to maintain and grow their economic positions. Learn how Cisco expanded from the West to the East, why Pinnacle Engines was able to leapfrog directly into the Eastern market, and what made it possible for Xiaomi to go from a startup to the third biggest smartphone manufacturer globally in only five years. The concept of a shared, worldwide marketplace has taken hold and the new opportunities for growth are innumerable. This indispensable toolbox of solutions ensures that you will have every advantage to navigate and succeed in the new global business environment. Authoritative advice details ways Western companies can improve their strategies on a global scale and practical guidance takes you through five innovation models you can use at your company. Put yourself ahead of the curve with:

• Effective actions you can apply at the micro level to improve your company's strength when competing in both emerging markets and developed markets.
• In-depth explanations of how Chinese and other emerging entrants capture new markets—and a five-part strategic framework of tactics that the West can leverage.
• Demystifying descriptions of how and why leading-edge companies are converging strategies and best practices.

Zusammenfassung
The Innovation of Globalization proven strategies to succeed and out-compete emerging competition

Does your company know how to compete effectively in the evolving global business arena? What tactics must your company use to overcome price discounting wars that cut into your margins? What are the strategies your new rivals incorporate that may prove more valuable to customers than the superior products you offer?

The China Factor equips Western businesses with a practical framework for competing successfully in today's ever-changing global markets. Written by an expert in competitive strategy and global market expansion, this book is packed with insights gained through first-hand experience leading competitive programs at a high-tech multinational corporation and extensive research.

When it comes to globalization, the rules have changedwhat was once nice-to-know is now need-to-know, and this book lays it out in a clear, no-nonsense style. Based on cases with over 50 countries, you will learn why a premium product, though domestically successful, may not be well received in foreign markets. You'll also discover the critical factors that contribute to success in both emerging and established markets. Disruptive competitors are transformed from threats to examples as you learn to recognize opportunities for re-evaluation, and shift your strategy to stay ahead of the curve.

The economic rise of China and other new entrants is challenging Western companies in new ways. This book explains why, and provides actionable strategies for success in any market.

• Grow and maintain an Innovation Advantage using 5 models
• Learn from disruptors how to win your emerging markets customers
• Understand the power of politics in business
• Develop a deeper Culture IQ to expand your customer base
• Use a 5-part Strategic Framework to formulate new sales tactics
  You're already well-aware of the global threat to Western business, and endless analysis only goes so far toward a solution. You need to know how to respond, survive, and thrive, and just how to regain the competitive edge. The truth is that Western companies must change they way they do business, and push innovation beyond the product and into every aspect of every operation they need to be innovative in how they do business abroad. The China Factor provides a clear action plan, and case studies from global leaders like Cisco, Xiaomi, and Apple with insightful strategies for changing and winning the game.

Inhalt

Foreword by Ken Wilcox xi

Introduction 1

SECTION I State of Affairs 13

CHAPTER 1 The Art of War . . . and Money 15

CHAPTER 2 East and West: The Current State of Affairs 21

CHAPTER 3 How China Came Up the Ladder (and So Quickly) 29

CHAPTER 4 The W…