Be Your Own Lobbyist

This book is the businessperson's guide to influencing government decisions without incurring the cost of a professional lobbyist, at a time when those decisions are, increasingly, a key to survival.

When big corporations want to influence the government, they hire pricey lobbyists. But little guys have been on their own-until now. Equally useful to entrepreneurs and established owner/managers, Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government is a businessperson's guide to getting heard by government decision-makers by using the same tactics professionals employ.

Readers will learn how to lobby in a compelling, sophisticated way through a comprehensive approach that will work at any level, but the book is especially suited to state and local government where routine decisions can mean life or death for small- and medium-sized businesses. The book not only explains the building blocks of advocacy-targeting, tools, and tactics-but also applies them to specific, common challenges like seeking a variance or fighting an ordinance. Packed with examples and easily adaptable models, Be Your Own Lobbyist shows how even a small business can get a fair shake in the halls of government.

Autorentext

Amy Handlin, PhD, is associate professor of marketing at Monmouth University, West Long Branch, NJ.