New Way Modern Marketing

Amaury Capdeville Chapuzet

Suryaning Bawono

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This book discusses strategy and understanding of marketing, marketing communications, and digital marketing. In understanding mar...

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Beschreibung

This book discusses strategy and understanding of marketing, marketing communications, and digital marketing. In understanding marketing in today's digital era, it is only natural that the marketing of a business can utilize the internet as a marketing medium. Not only promotional media but marketing as a whole, including maintaining and caring for consumer loyalty. So this book discusses 3 things about the substance of marketing in the digital era, namely: - Marketing - Digital Marketing - Marketing CommunicationThis book teaches how to understand marketing in a true sense not just to increase sales but how to develop loyalty and build a massive and widespread positioning of a product or business using the internet. We hope that this book will provide readers with practical knowledge to develop more effective business marketing and increase competitiveness in today's digital era.