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Essential Guide to Business for Artists and Designers

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  • 344 Seiten
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This second edition of the best-selling, comprehensive handbook The Essential Guide to Business for Artists and Designers will ap... Weiterlesen
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Beschreibung

This second edition of the best-selling, comprehensive handbook The Essential Guide to Business for Artists and Designers will appeal to a wide range of artists, makers, designers, and photographers looking to set up and establish an arts practice or design business within the visual arts and creative industries.

With fully revised content, three new chapters, and profiles of contemporary artists and designers from around the world, this guide leads the reader through the most important aspects of setting up and growing a profitable enterprise.

Providing the vital knowledge and tools to develop a vision and achieve business growth, topics include:
- Building networks and successful negotiation tactics
- Promoting an engaging social media presence
- Business planning and money management
- Overview of legal, tax and intellectual property issues
- Setting up a website and trading online
- Exploiting innovation and future trends

As well as specially tailored enterprise exercises and useful diagrams, this latest edition features apt quotations and indispensable resources including an extensive glossary and a list of key professional bodies and organisations based in the UK, USA, Canada, Australia and South America.

This handbook is printed in a dyslexic-friendly font and includes new illustrated mind maps and colour pictures throughout.



Autorentext

Alison Branagan is a creative industries business consultant, author, and an associate lecturer at Central Saint Martins College of Art and Design where she teaches short courses in entrepreneurship, business start-up and self-promotion.



Zusammenfassung
This second edition of the best-selling, comprehensive handbook The Essential Guide to Business for Artists and Designers will appeal to a wide range of artists, makers, designers, and photographers looking to set up and establish an arts practice or design business within the visual arts and creative industries. With fully revised content, three new chapters, and profiles of contemporary artists and designers from around the world, this guide leads the reader through the most important aspects of setting up and growing a profitable enterprise.Providing the vital knowledge and tools to develop a vision and achieve business growth, topics include:- Building networks and successful negotiation tactics - Promoting an engaging social media presence- Business planning and money management- Overview of legal, tax and intellectual property issues- Setting up a website and trading online- Exploiting innovation and future trends As well as specially tailored enterprise exercises and useful diagrams, this latest edition features apt quotations and indispensable resources including an extensive glossary and a list of key professional bodies and organisations based in the UK, USA, Canada, Australia and South America.This handbook is printed in a dyslexic-friendly font and includes new illustrated mind maps and colour pictures throughout.

Inhalt

Foreword by James Dyson
Introduction

1. Making Creativity Pay
2. How to Make a Living
3. Overview of Business Start-Up
4. Money Management
5. Business Planning
6. Building Networks
7. Self-Promotion
8. Funding and Sponsorship
9. Creative Crimes
10. Confidence and Negotiation Tactics
11. Records, Tax and Basic Bookkeeping
12. Websites, Blogs and Social Media
13. Innovation and Future Trends
14. Ideas for Growth

Appendix 1. Business Knowledge Exercises
Appendix 2. Answers to the Costing and Pricing Quiz
Glossary
Useful Organizations
Index

Produktinformationen

Titel: Essential Guide to Business for Artists and Designers
Autor:
EAN: 9781474250566
ISBN: 978-1-4742-5056-6
Digitaler Kopierschutz: Adobe-DRM
Format: E-Book (pdf)
Herausgeber: Bloomsbury Usa
Genre: Kunst
Anzahl Seiten: 344
Veröffentlichung: 09.02.2017
Jahr: 2017
Untertitel: Englisch