Business Innovation For Dummies

Discover how to access your creative power to boost your success
in business

Success in business demands constant creativity. Generating
fresh solutions to problems and the ability to invent new products
or services for a changing market are part of the intellectual
capital that gives a company its competitive edge.

Business Innovation For Dummies gives you practical,
easy-to-follow information for generating new ideas, using
creativity to boost sales, solving problems creatively, mastering
the art of invention, honing creative thinking skills, and
identifying new opportunities.

• Advice on how to apply creativity to the workplace

• Ideas for spicing up presentations

• Shows you how innovation leads to more productive business

Business Innovation For Dummies is a must-have guide for
anyone in business who is looking to harness their creativity to
boost productivity and revenue!

Autorentext
Alexander Hiam is the author of more than twenty popular books on business, including Marketing For Dummies and Marketing Kit For Dummies. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.

Zusammenfassung
Discover how to access your creative power to boost your success in business Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.

Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.

• Advice on how to apply creativity to the workplace
• Ideas for spicing up presentations
• Shows you how innovation leads to more productive business
  Business Innovation For Dummies is a must-have guide for anyone in business who is looking to harness their creativity to boost productivity and revenue!

Inhalt

Introduction 1

Part I: Making Your Mark as an Innovator 9

Chapter 1: Taking an Innovative Approach to Work 11

Chapter 2: Creating an Innovative Career Path 33

Chapter 3: Leading with Creative Vision 45

Chapter 4: Innovating in Sales and Marketing 67

Chapter 5: Being an Innovative Strategist 79

Part II: Stimulating Your Creative Side: Thinking in New and
Different Ways 99

Chapter 6: Getting Juices Flowing in Brainstorming Sessions
101

Chapter 7: Mastering Advanced Brainstorming 121

Chapter 8: Going Beyond Brainstorming 143

Chapter 9: Turning Problems into Opportunities for Innovation
159

Chapter 10: Going Shopping for Innovations 171

Chapter 11: Coming Up with Creative Combinations 183

Part III: Applying Creativity and Innovation to Daily
Challenges 197

Chapter 12: Delivering Fresh Presentations and Proposals 199

Chapter 13: Negotiating Creative Win-Wins 219

Chapter 14: Innovating to Save Costs 231

Part IV: Implementing a Major Innovation 245

Chapter 15: Managing the Development of an Innovative Idea
247

Chapter 16: Spreading the Word to Diffuse Your Innovation 261

Chapter 17: Protecting Intellectual Property 275

Chapter 18: Building a Business Around Your Innovation 295

Part V: The Part of Tens 309

Chapter 19: Ten Creative Ways to Boost Your Career 311

Chapter 20: Ten Tips for More Innovative Meetings 317

Chapter 21: Ten Ways to Stimulate Your Creative Genius 323

Chapter 22: Ten Tips for Better Implementation of Your Ideas
331

Index 339