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A Beautiful Constraint

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An inspiring yet practical guide for transforming limitationsinto opportunities A Beautiful Constraint: How to Transform Your LimitationsInto Advantages And Why It's Everyone's Business Now is a bookabout everyday, practical inventiveness, designed for theconstrained times in which we live. It describes how to take thekinds of issues that all of us face today--lack of time,money, resources, attention, know-how--and see in them theopportunity for transformation of oneself and one's organization'sfortunes. The ideas in the book are based on the authors' extensivework as business consultants, and are brought to life in 35personal interviews from such varied sources as Nike, IKEA,Unilever, the U.S. Navy, Formula One racecar engineers, publicschool teachers in California, and barley farmers in South Africa.Underpinned by scientific research into the psychology ofbreakthrough, the book is a practical handbook full of tools andtips for how to make more from less. Beautifully designed andaccessible, A Beautiful Constraint will appeal beyond itscore business audience to anyone who needs to find the opportunityin constraint. The book takes the reader on a journey through the mindset,method and motivation required to move from the initial "victim"stage into the transformation stage. It challenges us to: * Examine how we've become path dependent--stuck withroutines that blind us from seeing opportunity along new paths * Ask Propelling Questions to help us break free of those pathsand put the most pressing and valuable constraints at the heart ofour process * Adopt a Can If mentality to answer thesequestions--focused on "how," not "if" * Access the abundance to be found all around us to helptransform constraints * Activate the high-octane mix of emotions necessary to fuel thetenacity required for success We live in a world of seemingly ever-increasing constraints,driven as much by an overabundance of choices and connections as bya scarcity of time and resources. How we respond to theseconstraints is one of the most important issues of our time andwill be a large determinant of our progress as people, businessesand planet, in the future. A Beautiful Constraint calls fora more widespread capability for constraint-driven problem solvingand provides the framework to achieve that.


ADAM MORGAN is the author of Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders, the international bestseller that introduced the concept of challenger brands to the world of marketing. His ideas have been widely cited as a key influence by a new generation of successful entrepreneurs and business leaders around the world. He is founder of eatbigfish, a renowned marketing consultancy that works with clients to develop their own breakthrough strategies, from Helsinki to Hanoi.

MARK BARDEN runs the west coast business for eatbigfish in the US. Over his career he's won the Platinum Award for direct response marketing, taken a dot com public, warmed up a crowd for Ellen De Generes, and played a Buddhist monk in a Kleenex commercial. His advice on how to create breakthrough thinking with outsize results is much sought after. He is a popular speaker, world class facilitator and occasional coach.


Dan Wieden


Drawing inspiration from cases in fields as diverse as education, automobile engineering, supply-chain management, agriculture and breakthrough marketing campaigns, A Beautiful Constraint provides simple and practical tools to help almost anyone use constraints as a source of inspiration rather than asphyxiation. With clearly signalled chapter summaries allowing the time-constrained reader to grasp the whole book in 21 minutes, this is an easily digestible guidebook for all of us who need to make more from less.

"A Beautiful Constraint is a worldview changer."

Seth Godin, Author, What To Do When It's Your Turn

"A Beautiful Constraint is a book you can arm-wrestle with. Come at it with a traditional mindset and it will come right back at you with forceful arguments that will stimulate your thinking. The book offers us all a beguilingly simple way of looking at new approaches to grow and prosper in a new world order where the overriding preoccupation of business is scarcity of resource in all its forms. Read it and be inspired."

Keith Weed, Chief Marketing & Communications Officer, Unilever

"I'm a huge believer in the power of constraint. Less is often better. This book beautifully explores the question of how to approach constraints, both as individuals and as organizations and provides pragmatic frameworks for how to implement in every day life. In the end, this is not a business book, it is essential reading for personal happiness and entrepreneurship."

Fabian Pfortmüller, Co-Founder, Holstee

"Through its compelling real world examples and observations, A Beautiful Constraint has encouraged me to challenge time-worn assumptions, and enlightened me to the concept of asking tough propelling questions to both our creative teams and our sales and marketing organization. As an added bonus, ABC has been assembled in an easy-to-digest format perfect for short attention span readers like me."

Scott Rohde, SVP Product Development, Sony PlayStation Worldwide Studios America

"An amazing book. A well-written, lucid survey of how businesses succeed by figuring out how to use their limitations. A business book that doesn't read like one. I think these guys nailed it."

Dan Wieden, Co-Founder & Chairman, Wieden + Kennedy

"Adam and Mark have not only thought deeply about how to turn lemons into lemonade, they've also thought about how to make the wealth of ideas in their book easy to digest and use."

Nancy Duarte, CEO, Duarte, Inc.

"I started Samuel Adams in 1984 on a shoestring, but I never felt constrained. I felt focused and clear about every decision. We bootstrapped and innovated to compensate for lack of financial resources, and that creative culture serves us well even now, 30 years later. A Beautiful Constraint is a great addition to the entrepreneur's bookshelf. The antithesis of the ill-fated 'burn rate' calculations used by VCs during the dot com boom, the lessons in A Beautiful Constraint give the reader the tools to stay true to the company's core values and the confidence to let constraints be a powerful ally."

Jim Koch, Chairman & Founder, The Boston Beer Company


Introduction 1
The beauty in constraint, and why it matters

1. Victim, Neutralizer, & Transformer 16
Our starting relationship with constraints

2. Break Path Dependence 34
The behaviors and practices that stop us seeing opportunity in constraint

3. Ask Propelling Questions 56
How to frame the constraint to force breakthrough

4. Can-If 78
How to find solutions to constraint-driven problems

5. Creating Abundance 102
How to see and access resources we don't have

6. Activating Emotions 124
How to fuel tenacity on the journey

7. The Fertile Zero 146
Learning from people who succeeded with next to nothing

8. Constraint-Driven Cultures 172
How big companies have learned to love constraints

9. Scarcity and Abundance 194
Why this capability is so important to all of us today

10. Making Constraints Beautiful 208
How to use the ABC approach

11. Leadership & The Future of Constraints 224
The opportunity for progress

Notes and Sources 235

Bibliography and Further Reading 249

Image Credits 251

Appendix 253

Thanks and Acknowledgments 263

Index 267


Titel: A Beautiful Constraint
Untertitel: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
EAN: 9781118899434
ISBN: 978-1-118-89943-4
Format: E-Book (pdf)
Hersteller: Wiley
Herausgeber: Wiley
Genre: Management
Veröffentlichung: 05.01.2015
Digitaler Kopierschutz: Adobe-DRM
Dateigrösse: 8.11 MB
Anzahl Seiten: 288
Jahr: 2015
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