Smarketing

This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world.

Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away.

Smarketing explains how and why companies should blend sales and marketing into one single, streamlined smarketing department. Sales people will become better marketers, and marketers better sales people, leading to bigger, better business growth all round.

With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.

Autorentext

Tim Hughes, Adam Gray, Hugo Whicher

Klappentext

Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away.

Smarketing is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world. It explains how and why companies should blend sales and marketing into one single, streamlined smarketing department. Sales people will become better marketers, and marketers better sales people, leading to bigger, better business growth all round.

With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.

Inhalt

• Chapter - 01: Why marketing in its current form is dead;
• Chapter - 02: Why sales in its current form is dead;
• Chapter - 03: Where are customers falling between sales and marketing departments?;
• Chapter - 04: The sales and marketing department of the future;
• Chapter - 05: Implementing smarketing into your company;
• Chapter - 06: How do you implement a smarketing programme?;
• Chapter - 07: Challenges of smarketing and how to overcome them;
• Chapter - 08: Governance and measures you will need to implement a smarketing program;
• Chapter - 09: Practical tools to support your smarketing program;
• Chapter - 10: Account based marketing - A new way to organize sales;
• Chapter - 11: Conclusion - How will smarketing prepare you for the future?