iPhone apps are hot; the average app is downloaded more than
30,000 times. If you have some great apps in mind, Starting an
iPhone Application Business For Dummies will show you how to
produce and market them effectively.

Starting an iPhone Application Business For Dummies
provides clear, reliable business information to help developers
and entrepreneurs create a profitable, sustainable business in this
new and exciting market.

Identifies what goes into a successful iPhone application
business
Helps you find the market niche your applications can fill,
market and promote your business, and build your brand
Explains how to develop a pricing strategy, build your
applications efficiently, and get them into the App Store
Explores finding a sustainable revenue model, including free
trials, social media models, ad-based revenue models, and
subscription models
Demonstrates effective ways to provide service and support to
customers
Written by a team that combines knowledge of iPhone app
development with sound business experience

Starting an iPhone Application Business For Dummies can help you
turn your ideas into income.

Autorentext

Aaron Nicholson is an interactive media designer/developer who
has developed online properties for Fox, Warner Brothers, and
Disney.

Joel Elad covers online store sales for Entrepreneur Magazine
and contributes to Smartbiz.com.

Damien Stolarz has written books on technology topics from video
blogging to car hacks.

Zusammenfassung

How to create a profitable, sustainable business developing and marketing iPhone apps

iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively.

Starting an iPhone Application Business For Dummies provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and exciting market.

Identifies what goes into a successful iPhone application business
Helps you find the market niche your applications can fill, market and promote your business, and build your brand
Explains how to develop a pricing strategy, build your applications efficiently, and get them into the App Store
Explores finding a sustainable revenue model, including free trials, social media models, ad-based revenue models, and subscription models
Demonstrates effective ways to provide service and support to customers
Written by a team that combines knowledge of iPhone app development with sound business experience
Starting an iPhone Application Business For Dummies can help you turn your ideas into income.

Inhalt
Introduction. Part I: Surveying the Marketplace.

Chapter 1: The Wide, Wide World of iPhone App Development.

Chapter 2: Understanding the iPhone Platform.

Chapter 3: Pricing and Revenue Models.

Part II: Pinpointing the Business Offering.

Chapter 4: Coming Up with a Winning Idea.

Chapter 5: Leveraging Brands, Skills, and Content.

Chapter 6: Collaborating Internally and Externally.

Chapter 7: Sizing Up the Competition.

Part III: Lay the Groundwork.

Chapter 8: Registering with Apple.

Chapter 9: Understanding the Development Tools.