The Adequate Level of Broadcasting Regulation and the Polish TV Market

This book analyzes and evaluates the overall significance of public market involvement in general and specifically in the Polish TV signal transmission segment. The work's theoretical fundament consists on the one hand of the major technological parameters accompanying the market, and on the other hand of the two main theoretical approaches influencing this industry: the theories of competition policy and media policy. Based on the technological preconditions of the television sector, its natural markets and products are identified, thereby connecting the technological sphere with a market model terminology. The theoretical approaches examine the TV market's economic and socio-political specifics with the focus on the question of public market regulation, its justification, configuration, and extend. On this base, Poland's television market is presented in its broader context from three interrelated angles: from the legislative, the political, and the economic perspective, allowing for a definition of its factual public market involvement level, for the elaboration of its shortcomings according to the previously derived theoretical postulates, and for refinement suggestions.

Autorentext

Dr. phil., European University Viadrina, Cultural Sciences. M.A., European University Viadrina, Cultural Sciences. M.Sc., San Diego State University, International Business Administration. Dipl.-Kfm., European University Viadrina, International Business Administration. Project manager.