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Branding and Corporate Identity

  • Kartonierter Einband
  • 108 Seiten
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Successful branding and brand management are two of the most difficult challenges brand managers are facing, nowadays. In oder to ... Weiterlesen
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Beschreibung

Successful branding and brand management are two of the most difficult challenges brand managers are facing, nowadays. In oder to create a brand which lives up to expectations, brand strategy, brand identity, brand experience and brand protection have to be well thought out and subsequently implemented and monitored by brand mangeres. In this context the development and integration of a corporate identity is essential for successful branding. The concept of corporate identity tries to create a wholistic image of a company by using the fields of corporate design, corporate communication and corporate behaviour.

Autorentext

Studies of business administration at the universities of applied sciences in Rosenheim and Ingolstadt, Germany, with specialisation in the fields of marketing.

Produktinformationen

Titel: Branding and Corporate Identity
Untertitel: A Practical Approach of Brand Management Under the Consideration of Corporate Identity Aspects
Autor:
EAN: 9783639093339
ISBN: 978-3-639-09333-9
Format: Kartonierter Einband
Herausgeber: VDM Verlag Dr. Müller e.K.
Genre: Werbung & Marketing
Anzahl Seiten: 108
Gewicht: 177g
Größe: H220mm x B150mm x T6mm
Jahr: 2013