The Strategic Tool for Evaluating Educational Returns

The recent years have seen a proliferation of corporate universities in organisations around the world. Thereby executive education has become a strategic function for many corporations. Business schools and consultants have benefited from the growing demand for customised management development. With the growing investment in executive education companies today are asking for more substantial ways to evaluate the effects of management development programs.

Axel Müller-Hofvenschiöld presents a new evaluation approach for executive education. His Strategic Tool for Evaluating Educational Returns (STEER) combines ideas from controlling and psychology in order to measure the added-value of face-to-face business school programs to an organisation. The author compares the effects of customised executive education programs in the framework of a corporate university with open programs on the market. A special focus is laid on the ability of "teaching strategy" to executives.

Axel Müller-Hofvenschiöld presents a new evaluation approach for executive education. His Strategic Tool for Evaluating Educational Returns (STEER) combines ideas from controlling and psychology in order to measure the added-value of face-to-face business school programs to an organisation.

Autorentext
Dr. Axel Müller-Hofvenschiöld promovierte an der Ecole des Hautes Etudes Commerciales der Universität Lausanne, Schweiz. Seine Promotion wurde begleitet durch Prof. Dr. Ulrich Steger vom International Institute of Management Development (IMD) in Lausanne. Dr. Müller-Hofvenschiöld ist als Manager im Bereich International Procurement Services bei der DaimlerChrysler AG in Stuttgart tätig.

Inhalt
Detailed Contents.- 1 Introduction and Overview.- 1.1 The Research Context.- 1.2 The Research Objectives.- 1.3 The Research Assumptions and Hypotheses.- 1.4 The Research Structure.- 2 Theoretical Frame.- 2.1 Research Questions for the Theoretical Frame.- 2.2 On Executive Education: The Content Foundation of Our Research.- 2.3 On Evaluation: The Methodical Approach of the Research.- 2.4 Integration of Content and Method: The Research Frame.- 3 New Evaluation Approach.- 3.1 The Strategic Tool for Evaluating Educational Returns (STEER).- 3.2 Development of STEER.- 3.3 Description of STEER.- 3.4 Implementation of STEER.- 3.5 Expected Benefits of STEER.- 4 Application in the Field.- 4.1 Description of the Field of Research The DaimlerChrysler Corporate University.- 4.2 Comparative Study Customised vs. Non-Customised Executive Programmes.- 5 Results.- 5.1 Dimension One: Results of the Comparative Study.- 5.2 Dimension Two: Inferences on the Quality of the Tool.- 6 Limitations of the Research.- 6.1 Methodical Shortcomings.- 6.2 Applicability and Transferability of Results.- 7 Conclusions.- 7.1 Summary of Findings.- 7.2 Outlook and Suggestions for Further Research.- 8 Appendix.- 9 Bibliography.