Students trying to navigate the strategy jungle may lose sight of the fact that strategic management is about creating value in an organization. Understanding strategic management is a core part of all business qualifications and this textbook brings a new and easy-to-follow understanding of this vital business function. In addition to walking the student through the basics of the subject, the authors provide an array of analytical tools to help facilitate a thorough understanding of strategic management. The book addresses thoroughly the impact of financial markets on a firms strategic capabilities, as well as looking at other challenging environmental factors. Aided by student-friendly features such as 'managing in the real world' applications in each chapter, Strategic Management will help students to excel in the strategic management classes and better prepare them for the real business world.

Autorentext

Peter Fitzroy is Emeritus Professor of Marketing at Monash University, Australia. James Hulbert is R.C. Kopf Professor of International Marketing Emeritus at Columbia University, USA. Abby Ghobadian is Professor of Organizational Performance at Henley Business School, University of Reading, UK.

Inhalt

1. Managing Strategically 2. The Fundamentals of Strategic Management 3. The Competitive Environment 4. Financial Markets 5. Internal Analysis: Managing Competencies, Costs and Knowledge 6. Creating Future Direction 7. Business-Level Strategy 8. Corporate-Level Strategy 9. Managing Innovation and the Dynamic Scope of the Firm 10. Leading Organizational Change 11. Designing Organizational Architecture 12. Measuring Organizational Performance 13. Corporate Governance 14. Strategic Management in Transition